City, University of London partners with Vested to support new talent in PR and marcomms

City, University of London today announces it has partnered with financial services specialist consultancy Vested, to deliver a series of initiatives through 2024 and 2025 to support new talent joining the industry.

City was recently crowned most socially mobile university in the capital. Bringing together experts to from the School of Communication & Creativity, Vested will support students and university leaders on both the existing bachelor’s and new master’s programmes in Marketing Communications, Public Relations and Strategic Communications.

The partnership is focused on bringing agency experience to life for students, with a commitment to running internships, work experience and employability training sessions alongside the co-creation and delivery of the ‘Pitching Campaigns’ module for the MA course.

Dr Raluca Moise, Deputy Head of Department of Media, Culture and Creative Industries at City said:

We are delighted to be partnering with Vested. Our new media, PR and marketing communications master’s programmes are designed to equip students with a mix of theoretical and practical knowledge.

With modules like “Pitching Campaigns”, we are hoping to develop critical thinking in our students, which is a sought-after skill for employers.

The support Vested will be providing around employability will benefit all of our students as they look at life beyond academia and take their skills into the industry.

We are on a mission to change the world of financial services marketing communications and that starts with the people who work in the industry and at the beginning of their careers.

This partnership enables us to work with an incredible university and team who are doing so much already to improve social mobility and learning, and we are proud to be playing our role in opening the door to those who may not have considered it before.