- Chmiel, M. and Moise, R. (2024). Undergraduate public relations education in the United Kingdom: Quo Vadis? Public Relations Inquiry. doi:10.1177/2046147x241230055.
- Moise, R. (2023). Diaspora diplomacy and modes of engagement: the case of Romanian Diaspora in the UK. Journal of Communication Management, 27(2), pp. 173–190. doi:10.1108/jcom-09-2022-0108.
- Moise, R. and Anton, A. (2022). An Exploratory Study of Communication Freelancers and Online Communities. A Mixed Methods Approach. Romanian Journal of Communication and Public Relations, 24(2), pp. 23–44. doi:10.21018/rjcpr.2022.2.342.
- MOISE, R. (2022). "The Deliberative Nature of London’s Civic and Democratic Participation Sector. The Uses of Lived Experiences in the Advocacy NGO’s Rhetoric The Deliberative Nature of London’s Civic and Democratic Participation Sector. The Uses of Lived Experiences in the Advocacy NGO’s Rhetoric ". Styles of Communication, 13(2), pp. 38–56. doi:10.31178/sc.13.2.03.
- ANTON, A. and MOISE, R. (2021). Communication Freelancers, Facebook Groups and COVID-19. A Qualitative Analysis.
Research Report. Styles of Communication, 13(1), pp. 76–82. doi:10.31178/sc.13.1.04. - Moise, R. (2016). The Social Value of Public Relations in the Romanian Book Sector. Styles of Communication, 8(1), pp. 37–54.
- Moise, R. (2016). Review: Public Relations: A Revolutionary Discipline. Styles of Communication, 8(1).
Contact details
Address
Northampton Square
London EC1V 0HB
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About
Overview
Raluca's research expertise in organisational communication and, more broadly, in the analysis of contemporary communication shifts, can be seen in her last two research programmes: online and digital communication within professional virtual communities populated by communication practitioners and online and strategic communication practices developed by diaspora communities for advocacy purposes.
For the first research project, together with Dr. Anca Anton, senior lecturer at the University of Bucharest, Raluca investigated the impact COVID-19 has had on freelancing in communication industries and the role of professional virtual communities s as spaces for knowledge sharing and professional innovation. The publications she co-authored with Dr. Anca Anton highlighted the supportive role of professional virtual spaces for communication freelancers; as COVID-19 caused a massive slowing-down of the activity and an increase of abuses coming from clients (e.g. delays in payment, pressure in outputs delivery), professional virtual communities proved to be more supportive and helpful than ever (for the information provided, guidance, advice, lived experiences, administrative freelance, and self-employed work, but mostly “camaraderie”). A hidden story of this research project was the impact on women communication freelancers; as flagged by social research in general, COVID-19 enhanced the gender equality gap (ONS, 2021), with women being more exposed to the risk of furlough and labour precarity, in general. A recent call for chapters launched a month ago for a co-edited book in the series Women, Economics and the Labour Relations series, published by Emerald (editor-in-chief: Dr Martina Topić) aims to build more knowledge in this particular area, but also to discuss in a broader way the intersection of gender and freelance work in the communication industries (public relations, advertising, marketing, corporate comms, and digital communication).
Secondly, looking into how different types of actors (i.e. citizen, diaspora communities) develop social and symbolic capital for diplomacy purposes and use strategic communication to enhance democracy in global and transnational spheres was another area of Raluca's research. With Dr. Anca Anton, the investigation of highly visible and high-profile citizen diplomats, from various public fields, led the two researchers to identify the specific pathways to diplomatic power and to check to what extent this generated impact in terms of policy making rather than awareness. Second area of exploring the role of strategic communication was diaspora diplomacy; here, Raluca analysed how different actors (individual, institutional and organisational) aggregate around a common shared agenda, mobilising their networks and social capital to achieve their objectives.
Currently, Raluca is working on two different areas: professionalisation and institutionalisation of PR; applications of critical theory (e.g. gender, ethnicity etc.) in areas such as organisational cultures and discourses (with a focus on promotional campaigns or discourses). Raluca is a member of EUPRERA, being an active member in networks such as ‘Women in PR’, ‘Education in PR’. Prior to joining City, she worked as senior lecturer and BA PR Course leader at London College of Communication, University of the Arts London, and as lecturer in PR and director of PR department at University of Bucharest. Her professional experiences include planning in advertising, at McCann Erikson Romania and in digital publishing.
Memberships of professional organisations
- Academic individual membership, European Public Relations Education and Research Association, Feb 2020 – present
Publications
Publications by category
Chapters (3)
- Anton, A. and Moise, R. (2022). The Citizen Diplomats and Their Pathway to Diplomatic Power. Diplomacy, Organisations and Citizens (pp. 219–254). Springer International Publishing. ISBN 978-3-030-81876-0.
- Moise, R., Rogojinaru, A. and Zaharia, A. (2015). Using benchmarking to evaluate public relations effectiveness through social media. Public Relations: A Revolutionary Discipline (pp. 67–85). Bucharest: Tritonic. ISBN 978-606-749-059-6.
- Moise, R. (2015). Editor's Note. Public Relations: A Revolutionary Discipline (pp. 11–19). Bucharest: Tritonic. ISBN 978-606-749-059-6.
Conference papers and proceedings (2)
- Moise, R. (2021). Diaspora Diplomacy and Modes of Engagement. Romanian Diaspora in UK.’ MARPE Diplo Conference, 31st of May-1st of June 2021, University of Lisbon. MARPE Diplo Conference 31 May 2021 – 1 Jun 2021, University of Lisbon.
- Moise, R. and Dolea, A. (2015). 25 years of PR in Romanian book sector: A short history of institutionalization and professionalization. International History of Public Relations Conference 8-9 July, Bournemouth University.
Internet publication
- Moise, R. and Anca, A. (2021). Going back to the public in diplomacy: Citizen Diplomats and the nature of their soft power. USC Center on Public Diplomacy.
Journal articles (7)
Reports (2)
- Moise, R., Hardy, J., Karagiorgou, I., Keddo, N., Sujon, Z. and Yesiloglou, S. (2023). The UK Branded Content Industry. Report and Survey. Branded Content Hub.
- Moise, R., Hammoud-Gallego, O., Lawall, K., McRae, I. and Wanga, S. (2021). London Voices: the journey to full participation. Website: Trust for London.
Professional activities
Editorial activity
- This edited book is intended for the Women, Economics and the Labour Relations series, published by Emerald (editor-in-chief: Dr Martina Topić). The book will provide a much-needed exploration of the intersection of gender and freelance work in the communication industries (public relations, advertising, marketing, corporate comms, and digital communication), with a special focus on national issues and comparative international research., Co-editor, Mar – Sep 2023.
Other
- Reviewer for 2023 EUPRERA Congress, European Public Relations Education and Research Association (Apr – Jun 2023).