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  1. Professor Rosalind Gill

portrait of Professor Rosalind Gill

Professor Rosalind Gill

Professor of Cultural and Social Analysis

School of Arts and Social Sciences, Department of Sociology

Contact Information


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Postal Address

City, University of London
Northampton Square
United Kingdom



Professor Rosalind Gill studied Sociology and Psychology at Exeter University, and completed her PhD in Social Psychology at the Discourse and Rhetoric Group (DARG), Loughborough University in 1991. With an interdisciplinary background, she has worked across a number of disciplines including Sociology, Gender Studies and Media and Communications. Her career has included posts at Goldsmiths and King's College London, and she worked for ten years in the LSE's interdisciplinary Gender Institute. She joined City, University of London in October 2013.


Research interests

- Cultural and creative labour
- Gender and media
- Media and intimate life
- The dynamics of discrimination and inequality
- Discursive, visual and psychosocial methods.

Professor Gill is known for her research interests in gender and media, cultural and creative work, and mediated intimacy. For the last decade she has made a significant contribution to debates about the “sexualization of culture”. She enters this contested and polarized field bringing an emphasis upon difference – particularly the ways in which differently located groups (by age, class, gender, sexuality, vulnerability, etc) are positioned by and in relation to sexualization – and upon new ways of thinking about the relationship between culture and subjectivity – how what is “out there” gets “in here” to shape our sense of self. Professor Gill recently collaborated on a 4 year Marsden (Royal Society) project, led by Sue Jackson and Tiina Vares, exploring how pre-teen (9-12 year old) girls negotiate living in an increasingly sexualized culture. In 2011-12 Professor Gill was part of a team ( with Jessica Ringrose, Sonia Livingstone & Laura Harvey) commissioned by the NSPCC to research ‘sexting’, as part of a wider interest in young people’s use of mobile internet technologies.

Professor Gill is currently working with Meg Barker (Open University) and Laura Harvey (Brunel) on a book provisionally titled Mediated Intimacy: Sex Advice in Media Culture.

An interest in the dynamics of discrimination and inequality is also central to Professor Gill’s research. In the early 1990s she coined the term ‘new sexism’ to capture the ways in which discourses and practices of gender discrimination change and mutate under new conditions, and has developed this analysis with a sustained interest in postfeminism as a cultural sensibility.

For many years she has been interested in the conditions of labour for people working in the cultural and creative industries, and particularly in the disturbing new (class, gender, age and racial) inequalities developing in fields (paradoxically) known for being ‘cool, creative and egalitarian’. Professor Gill is currently co-editing a book for Sociological review, entitled Gender and Creative Labour (with Bridget Conor and Stephanie Taylor).

Professor Gill is also working on a four year AHRC award called Creativeworks London. With Andy Pratt (City), Mark Banks (Open University) and Wendy Malem (London College of Fashion) she is investigating innovation in London’s cultural and creative sector. For more information see

Professor Gill is also part of the ‘core group’ of a multi-country EU COST Action entitled The Dynamics of Virtual Work, which is concerned with the transformations of work brought about by digital technologies

PhD supervision

Professor Gill has supervised numerous PhD students to successful completion, many of whom have gone on to have outstanding academic careers. Professor Gill is currently first supervisor for six students and second supervisor for three, and while she is not taking any more PhD students in 2013-2014, she will have vacancies for two students starting October 2014.


Books (8)

  1. Gill, R., Elias, A., Gill, R. and Scharff, C. (Eds.), (2017). Aesthetic Labour: Beauty Politics in Neoliberalism. Basingstoke: Palgrave.
  2. Conor, B., Gill, R. and Taylor, S. (2015). Gender and creative labour. Conor, B., Gill, R. and Taylor, S. (Eds.), Oxford: Wiley Backwell.
  3. Gill, R., Banks, M. and Taylor, S. (Eds.), (2013). Theorizing Cultural Work: Labour, Continuity and Change in the Creative Industries. London: Routledge. ISBN 978-0-415-50233-7.
  4. Gill, R. and Scharff, C. (Eds.), (2011). New Femininities: Postfeminism, Neoliberalism and Subjectivity. Palgrave Macmillan. ISBN 978-0-230-22334-9.
  5. Gill, R. and Ryan-Flood, R. (Eds.), (2009). Secrecy and Silence in the Research Process: Feminist Reflections. Routledge. ISBN 978-0-415-45214-4.
  6. Gill, R. (2006). Gender and the Media. Cambridge Polity Press. ISBN 978-0-7456-1273-7.
  7. Gill, R. and Grint, K. (Eds.), (1995). The gender-technology relation: Contemporary theory and research. Taylor & Francis Ltd. ISBN 978-0-7484-0160-4.
  8. Gill, R. Technobohemians or the New Cybertariat, New media work in Amsterdam a decade after the web. Amsterdam: Institute of Network Cultures. ISBN 978-90-78146-02-5.

Chapters (23)

  1. Gill, R. (2017). Beyond individualism: the psychosocial life of the neoliberal university. In Spooner, M. (Ed.), A Critical Guide to Higher Education & the Politics of Evidence:
    Resisting Colonialism, Neoliberalism, & Audit Culture
    Saskatchewan: University of Regina Press.
  2. Gill, R. (2017). Girls: Notes on authenticity, ambivalence and imperfection. In Nash, M. (Ed.), Reading Lena Dunham's Girls: Feminism, postfeminism, authenticity, and gendered performance in contemporary television Basingstoke: Palgrave.
  3. Gill, R. (2017). Confidence is the new sexy: remaking intimate relationality. In Rinon, Y. (Ed.), Eros, Family and Community
  4. Gill, R. (2017). Surveillance is a feminist issue. In Oren, T. and Press, A. (Eds.), The Handbook of Contemporary Feminism New York: Routledge.
  5. Banks, M., Gill, R. and Taylor, S. (2014). Introduction: Cultural work, time and trajectory. Theorizing Cultural Work: Labour, Continuity and Change in the Cultural and Creative Industries (pp. 1–15). ISBN 978-0-203-51991-2.
  6. Gill, R. (2014). An ideological dilemma: The resurgence of sexism and the disappearance of 'sexism'. Rhetoric Ideology and Social Psychology: Essays in Honour of Michael Billig (pp. 109–121). ISBN 978-0-203-38608-8.
  7. Gill, R. and Scharff, C. (2013). Introduction. (pp. 1–17). ISBN 978-0-230-29452-3.
  8. Gill, R. (2013). Gender. The Media: An Introduction, Third Edition (pp. 410–426). ISBN 978-1-315-83455-9.
  9. Gill, R. and Koffman, O. (2013). i matter. And so does she: Girl power, (post)feminism and the Girl Effect. In Buckingham, D., Braggs, S. and Kehily, M.-.J. (Eds.), Youth Cultures in the Age of Global Media London: Palgrave Macmillan. ISBN 978-1-137-00814-5.
  10. Gill, R. (2013). Gender and (new) media work. In Szczepanik, P. and Vonderau, P. (Eds.), Behind the Screen: European Contributions to Production Studies London: Palgrave Macmillan. ISBN 978-1-137-28217-0.
  11. Gill, R. (2013). Feminist debates about the “sexualization of culture. In Carter, C. (Ed.), Routledge Companion to Media and Gender London & New York: Routledge. ISBN 978-0-415-52769-9.
  12. Gill, R. and Donaghue, N. (2013). As if postfeminism had come true. In Madhok, S., Philips, A. and Wilson, K. (Eds.), Gender, Agency and Coercion Palgrave Macmillan. ISBN 978-0-230-30032-3.
  13. Gill, R. (2011). The Sex Inspectors: Self-help, Makeover and Mediated Sex. In Ross, K. (Ed.), Handbook on Gender, Sexualities and Media Oxford: Blackwell. ISBN 978-1-4443-3854-6.
  14. Gill, R. (2011). Bend it like Beckham? The challenges of reading gender in visual culture. In Reavey, P. (Ed.), Visual Psychologies London & New York: Routledge. ISBN 978-0-415-48348-3.
  15. Gill, R. and Hansen, D. (2011). Lad flicks: Discursive reconstructions of masculinity in popular film. In Radner, H. and Pullar, E. (Eds.), Feminism at the Movies New York: Routledge. ISBN 978-0-415-89587-3.
  16. Gill, R. and Harvey, L. (2011). Spicing it up: Sexual entrepreneurs and The Sex Inspectors. In Gill, R. and Scharff, C. (Eds.), New Femininities: Postfeminism, Neo-liberalism and Subjectivity Palgrave Macmillan. ISBN 978-0-230-22334-9.
  17. Gill, R. (2010). Life is a pitch: Managing the self in new media work. In Deuze, M. (Ed.), Managing Media Work Sage. ISBN 978-1-4129-7124-9.
  18. Gill, R. (2009). Creative biographies in new media: Social innovation in web work. Creativity, Innovation and the Cultural Economy (pp. 161–178). ISBN 0-203-88001-3.
  19. Gill, R. (2009). Breaking the silence the hidden injuries of the neo-liberal University. In GIll, R. and Flood, R. (Eds.), Secrecy and Silence in the Research Process: Feminist Reflections Routledge. ISBN 978-0-415-45214-4.
  20. Gill, R. (2009). Supersexualise me! Advertising and the midriffs. In Attwood, F. and Cere, R. (Eds.), Mainstreaming Sex: The Sexualisation of Culture IB Tauris. ISBN 978-1-84511-827-3.
  21. Gill, R. (2009). Creativity, Innovation and the Cultural Economy. In Pratt, A. and Jeffcutt, P. (Eds.), Creativity and Innovation Routledge. ISBN 978-0-415-41975-8.
  22. Gill, R. (2007). Body talk: Negotiating body image and masculinity. Critical Bodies: Representations, Identities and Practices of Weight and Body Management (pp. 101–116). ISBN 978-0-230-59114-1.
  23. Gill, R. (2007). Beyond pressure: negotiating body image and masculinity. In Frith, H. and Riley, S. (Eds.), Critical Bodies London: Palgrave Macmillan. ISBN 978-0-230-51773-8.

Internet Publication

  1. Gill, R. (2016). Austerity neoliberalism. Open Democracy.

Journal Articles (39)

  1. Gill, R., Kelan, E.K. and Scharff, C.M. (2017). A Postfeminist Sensibility at Work. GENDER WORK AND ORGANIZATION, 24(3), pp. 226–244. doi:10.1111/gwao.12132.
  2. Monson, O., Donaghue, N. and Gill, R. (2016). Working hard on the outside: a multimodal critical discourse analysis of The Biggest Loser Australia. Social Semiotics, 26(5), pp. 524–540. doi:10.1080/10350330.2015.1134821.
  3. Gill, R. (2016). Post-postfeminism? New feminist visibilities in postfeminist times. Feminist Media Studies .
  4. Gill, R., Hamad, H., Kauser, M., Negra, D. and Roshini, N. (2016). Intergenerational feminism and media: a roundtable. Feminist Media Studies, 16(4), pp. 726–736. doi:10.1080/14680777.2016.1193300.
  5. García-Favaro, L. and Gill, R. (2016). "Emasculation nation has arrived": Sexism rearticulated in online responses to Lose the Lads' Mags campaign. Feminist Media Studies, 16(3), pp. 379–397. doi:10.1080/14680777.2015.1105840.
  6. Gill, R. and Donaghue, N. (2016). Resilience, apps and reluctant individualism: Technologies of self in the neoliberal academy. Women's Studies International Forum, 54, pp. 91–99. doi:10.1016/j.wsif.2015.06.016.
  7. Gill, R. and Orgad, S. (2015). The Confidence Cult(ure). Australian Feminist Studies, 30(86), pp. 324–344. doi:10.1080/08164649.2016.1148001.
  8. Wing-Fai, L., Gill, R. and Randle, K. (2015). Getting in, getting on, getting out? Women as career scramblers in the UK film and television industries. SOCIOLOGICAL REVIEW, 63, pp. 50–65. doi:10.1111/1467-954X.12240.
  9. Conor, B., Gill, R. and Taylor, S. (2015). Gender and creative labour. SOCIOLOGICAL REVIEW, 63, pp. 1–22. doi:10.1111/1467-954X.12237.
  10. Koffman, O., Orgad, S. and Gill, R. (2015). Girl power and 'selfie humanitarianism'. Continuum, 29(2), pp. 157–168. doi:10.1080/10304312.2015.1022948.
  11. Gill, R. (2014). Unspeakable inequalities: Post feminism, entrepreneurial subjectivity, and the repudiation of sexism among cultural workers. Social Politics, 21(4), pp. 509–528. doi:10.1093/sp/jxu016.
  12. Gill, R. (2014). Powerful women, vulnerable men and postfeminist masculinity in men's popular fiction. Gender and Language, 8(2), pp. 185–204. doi:10.1558/genl.v8i2.185.
  13. Gill, R. and Elias, A.S. (2014). ‘Awaken your incredible’: Love your body discourses and postfeminist contradictions. International Journal of Media and Cultural Politics, 10(2), pp. 179–188. doi:10.1386/macp.10.2.179_1.
  14. Gill, R. (2014). Academics, Cultural Workers and Critical Labour Studies. Journal of Cultural Economy, 7(1), pp. 12–30. doi:10.1080/17530350.2013.861763.
  15. Ringrose, J., Harvey, L., Gill, R. and Livingstone, S. (2013). Teen girls, sexual double standards and 'sexting': Gendered value in digital image exchange. Feminist Theory, 14(3), pp. 305–323. doi:10.1177/1464700113499853.
  16. Jackson, S., Vares, T. and Gill, R. (2013). 'The whole playboy mansion image': Girls' fashioning and fashioned selves within a postfeminist culture. Feminism and Psychology, 23(2), pp. 143–162. doi:10.1177/0959353511433790.
  17. Koffman, O. and Gill, R. (2013). The revolution will be led by a 12-year-old girl': girl power and global biopolitics. Feminist Review, 105(1), pp. 83–102.
  18. Tyler, I. and Gill, R. (2013). Postcolonial girl: Migrant audibility and Intimate Activism Interventions. Interventions: International Journal of Postcolonial Studies, 15(1), pp. 80–96.
  19. Gill, R. (2012). The sexualisation of culture? Social and Personality Psychology Compass, 6(7), pp. 483–498. doi:10.1111/j.1751-9004.2012.00433.x.
  20. Barker, M. and Gill, R. (2012). Sexual subjectification and Bitchy Jones's Diary. Psychology and Sexuality, 3(1), pp. 26–40. doi:10.1080/19419899.2011.627693.
  21. Gill, R. (2012). Media, Empowerment and the 'Sexualization of Culture' Debates. Sex Roles, 66(11-12), pp. 736–745.
  22. Gill, R. (2011). Sexism reloaded, or, it's time to get angry again! Feminist Media Studies, 11(1), pp. 61–71. doi:10.1080/14680777.2011.537029.
  23. Gill, R., Vares, T. and Jackson, S. (2011). Preteen girls read ‘tween’ popular culture: Diversity, complexity and contradiction in girls’ responses to ‘sexualized’ culture. International Journal for Media and Cultural Politics on Postfeminism and the Politics of Mediated Sex, 7(2), pp. 139–154.
  24. Gill, R. (2010). Mediated intimacy and postfeminism: A discourse analytic examination of sex and relationships advice in a women's magazine. Discourse and Communication, 3(4), pp. 345–369.
  25. Gill, R. (2009). Beyond the 'sexualization of culture' thesis: An intersectional analysis of 'sixpacks','midriffs' and 'hot lesbians' in advertising. Sexualities, 12(2), pp. 137–160. doi:10.1177/1363460708100916.
  26. Gill, R. (2008). Empowerment/sexism: Figuring female sexual agency in contemporary advertising. Feminism and Psychology, 18(1), pp. 35–60. doi:10.1177/0959353507084950.
  27. Gill, R. (2008). Culture and Subjectivity in Neoliberal and postfeminist times. Subjectivity, 25, pp. 432–445. doi:10.1057/sub.2008.28.
  28. Gill, R. and Pratt, A. (2008). In the Social Factory?: Immaterial Labour, Precariousness and Cultural Work. Theory, Culture & Society, 25(8), pp. 1–30. doi:10.1177/0263276408097794.
  29. Gill, R. (2007). Postfeminist media culture: Elements of a sensibility. European Journal of Cultural Studies, 10(2), pp. 147–166. doi:10.1177/1367549407075898.
  30. Gill, R. (2007). Critical respect: the dilemmas of ‘choice’ and agency for women’s studies. European Journal of Women’s Studies, 14(1), pp. 69–80. doi:10.1177/1350506807072318.
  31. Gill, R. (2003). Power and the production of subjects: A genealogy of the new man and the new lad. Sociological Review, 51(S1), pp. 34–56. doi:10.1111/j.1467-954X.2003.tb03602.x.
  32. Gill, R. (1996). Cultural rights: Technology, legality and personality - Lury,C. BRITISH JOURNAL OF SOCIOLOGY, 47(3), pp. 568–569. doi:10.2307/591381.
  33. Gill, R. (1996). Selling the sixties: The pirates and pop music radio - Chapman,R. CULTURAL STUDIES, 10(2), pp. 357–359.
  34. Gill, R. (1996). Power, Social Transformation, and the New Determinism: A Comment on Grint and Woolgar. Science, Technology & Human Values, 21(3), pp. 347–353. doi:10.1177/016224399602100306.
  35. Gill, R. and Walker, R. (1992). 15. Heterosexuality, Feminism, Contradiction: On Being Young, White, Heterosexual Feminists in the 1990s. Feminism & Psychology, 2(3), pp. 453–457. doi:10.1177/0959353592023023.
  36. Gill, R. (1991). Radio Ga-Ga? Cultural Studies, 5(1), pp. 113–121. doi:10.1080/09502389100490101.
  37. Potter, J., Gill, R., Edwards, D. and Wetherell, J. (1990). Discourse: Noun, verb or social practice? Philosophical Psychology, 3(2-3), pp. 205–217. doi:10.1080/09515089008572999.
  38. Parker, I., Potter, J., Gill, R., Edwards, D., Wetherell, M., Abrams, D. and Hogg, M.A. (1990). Discourse in social psychology. Philosophical Psychology, 3(2-3), pp. 187–204. doi:10.1080/09515089008572998.
  39. Elias, A. and Gill, R. Beauty surveillance: the digital self-monitoring cultures of neoliberalism. European Journal of Cultural Studies .

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