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  1. Professor Rosalind Gill

portrait of Professor Rosalind Gill

Professor Rosalind Gill

Professor of Cultural and Social Analysis

School of Arts and Social Sciences, The Department of Culture and Creative Industries

Contact Information


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Postal Address

City University London
Northampton Square



Professor Rosalind Gill studied Sociology and Psychology at Exeter University, and completed her PhD in Social Psychology at the Discourse and Rhetoric Group (DARG), Loughborough University in 1991. With an interdisciplinary background, she has worked across a number of disciplines including Sociology, Gender Studies and Media and Communications. Her career has included posts at Goldsmiths and King's College London, and she worked for ten years in the LSE's interdisciplinary Gender Institute. She joined City University London in October 2013.


Research interests

- Cultural and creative labour
- Gender and media
- Media and intimate life
- The dynamics of discrimination and inequality
- Discursive, visual and psychosocial methods.

Professor Gill is known for her research interests in gender and media, cultural and creative work, and mediated intimacy. For the last decade she has made a significant contribution to debates about the “sexualization of culture”. She enters this contested and polarized field bringing an emphasis upon difference – particularly the ways in which differently located groups (by age, class, gender, sexuality, vulnerability, etc) are positioned by and in relation to sexualization – and upon new ways of thinking about the relationship between culture and subjectivity – how what is “out there” gets “in here” to shape our sense of self. Professor Gill recently collaborated on a 4 year Marsden (Royal Society) project, led by Sue Jackson and Tiina Vares, exploring how pre-teen (9-12 year old) girls negotiate living in an increasingly sexualized culture. In 2011-12 Professor Gill was part of a team ( with Jessica Ringrose, Sonia Livingstone & Laura Harvey) commissioned by the NSPCC to research ‘sexting’, as part of a wider interest in young people’s use of mobile internet technologies.

Professor Gill is currently working with Meg Barker (Open University) and Laura Harvey (Brunel) on a book provisionally titled Mediated Intimacy: Sex Advice in Media Culture.

An interest in the dynamics of discrimination and inequality is also central to Professor Gill’s research. In the early 1990s she coined the term ‘new sexism’ to capture the ways in which discourses and practices of gender discrimination change and mutate under new conditions, and has developed this analysis with a sustained interest in postfeminism as a cultural sensibility.

For many years she has been interested in the conditions of labour for people working in the cultural and creative industries, and particularly in the disturbing new (class, gender, age and racial) inequalities developing in fields (paradoxically) known for being ‘cool, creative and egalitarian’. Professor Gill is currently co-editing a book for Sociological review, entitled Gender and Creative Labour (with Bridget Conor and Stephanie Taylor).

Professor Gill is also working on a four year AHRC award called Creativeworks London. With Andy Pratt (City), Mark Banks (Open University) and Wendy Malem (London College of Fashion) she is investigating innovation in London’s cultural and creative sector. For more information see

Professor Gill is also part of the ‘core group’ of a multi-country EU COST Action entitled The Dynamics of Virtual Work, which is concerned with the transformations of work brought about by digital technologies

PhD supervision

Professor Gill has supervised numerous PhD students to successful completion, many of whom have gone on to have outstanding academic careers. Professor Gill is currently first supervisor for six students and second supervisor for three, and while she is not taking any more PhD students in 2013-2014, she will have vacancies for two students starting October 2014.


Journal Article (35)

  1. Monson, O., Donaghue, N. and Gill, R. (19 Jan 2016). Working hard on the outside: a multimodal critical discourse analysis of The Biggest Loser Australia. Social Semiotics, 1-17. doi: 10.1080/10350330.2015.1134821
  2. Gill, R. and Donaghue, N. (01 Jan 2016). Resilience, apps and reluctant individualism: Technologies of self in the neoliberal academy. Women's Studies International Forum, 54, 91-99. doi: 10.1016/j.wsif.2015.06.016
  3. Wing-Fai, L., Gill, R. and Randle, K. (01 May 2015). Getting in, getting on, getting out? Women as career scramblers in the UK film and television industries. SOCIOLOGICAL REVIEW, 63, 50-65. doi: 10.1111/1467-954X.12240
  4. Koffman, O., Orgad, S. and Gill, R. (01 Jan 2015). Girl power and 'selfie humanitarianism'. Continuum, 29(2), 157-168. doi: 10.1080/10304312.2015.1022948
  5. García-Favaro, L. and Gill, R. (17 Nov 2015). “Emasculation nation has arrived”: sexism rearticulated in online responses to Lose the Lads’ Mags campaign. Feminist Media Studies. doi: 10.1080/14680777.2015.1105840
  6. Conor, B., Gill, R. and Taylor, S. (01 May 2015). Gender and creative labour. SOCIOLOGICAL REVIEW, 63, 1-22. doi: 10.1111/1467-954X.12237
  7. Gill, R. and Orgad, S. (02 Oct 2015). The Confidence Cult(ure). Australian Feminist Studies, 30(86), 324-344. doi: 10.1080/08164649.2016.1148001
  8. Gill, R. (01 Jan 2014). Powerful women, vulnerable men and postfeminist masculinity in men's popular fiction. Gender and Language, 8(2), 185-204. doi: 10.1558/genl.v8i2.185
  9. Gill, R. (01 Jan 2014). Academics, Cultural Workers and Critical Labour Studies. Journal of Cultural Economy, 7(1), 12-30. doi: 10.1080/17530350.2013.861763
  10. Gill, R. (01 Jan 2014). Unspeakable inequalities: Post feminism, entrepreneurial subjectivity, and the repudiation of sexism among cultural workers. Social Politics, 21(4), 509-528. doi: 10.1093/sp/jxu016
  11. Gill, R. and Elias, A.S. (01 Jan 2014). ‘Awaken your incredible’: Love your body discourses and postfeminist contradictions. International Journal of Media and Cultural Politics, 10(2), 179-188. doi: 10.1386/macp.10.2.179_1
  12. Ringrose, J., Harvey, L., Gill, R. and Livingstone, S. (01 Dec 2013). Teen girls, sexual double standards and 'sexting': Gendered value in digital image exchange. Feminist Theory, 14(3), 305-323. doi: 10.1177/1464700113499853
  13. Tyler, I. and Gill, R. (2013). Postcolonial girl: Migrant audibility and Intimate Activism Interventions. Interventions: International Journal of Postcolonial Studies, 15(1), 80-96.
  14. Jackson, S., Vares, T. and Gill, R. (2013). 'The whole playboy mansion image': Girls' fashioning and fashioned selves within a postfeminist culture. Feminism and Psychology, 23(2), 143-162. doi: 10.1177/0959353511433790
  15. Koffman, O. and Gill, R. (2013). The revolution will be led by a 12-year-old girl': girl power and global biopolitics. Feminist Review, 105(1), 83-102.
  16. Gill, R. (01 Jul 2012). The sexualisation of culture?. Social and Personality Psychology Compass, 6(7), 483-498. doi: 10.1111/j.1751-9004.2012.00433.x
  17. Gill, R. (2012). Media, Empowerment and the 'Sexualization of Culture' Debates. Sex Roles, 66(11-12), 736-745.
  18. Barker, M. and Gill, R. (01 Jan 2012). Sexual subjectification and Bitchy Jones's Diary. Psychology and Sexuality, 3(1), 26-40. doi: 10.1080/19419899.2011.627693
  19. Gill, R. (01 Mar 2011). Sexism reloaded, or, it's time to get angry again!. Feminist Media Studies, 11(1), 61-71. doi: 10.1080/14680777.2011.537029
  20. Gill, R., Vares, T. and Jackson, S. (2011). Preteen girls read ‘tween’ popular culture: Diversity, complexity and contradiction in girls’ responses to ‘sexualized’ culture. International Journal for Media and Cultural Politics on Postfeminism and the Politics of Mediated Sex, 7(2), 139-154.
  21. Gill, R. (2010). Mediated intimacy and postfeminism: A discourse analytic examination of sex and relationships advice in a women's magazine. Discourse and Communication, 3(4), 345-369.
  22. Gill, R. (06 Apr 2009). Beyond the 'sexualization of culture' thesis: An intersectional analysis of 'sixpacks','midriffs' and 'hot lesbians' in advertising. Sexualities, 12(2), 137-160. doi: 10.1177/1363460708100916
  23. Gill, R. and Pratt, A. (01 Dec 2008). In the social factory?: Immaterial labour, precariousness and cultural work. Theory, Culture and Society, 25(7-8), 1-30. doi: 10.1177/0263276408097794
  24. Gill, R. (01 Feb 2008). Empowerment/sexism: Figuring female sexual agency in contemporary advertising. Feminism and Psychology, 18(1), 35-60. doi: 10.1177/0959353507084950
  25. Gill, R. (2008). Culture and Subjectivity in Neoliberal and postfeminist times. Subjectivity, 25, 432-445. doi: 10.1057/sub.2008.28
  26. Gill, R. (2007). Critical respect: the dilemmas of ‘choice’ and agency for women’s studies. European Journal of Women’s Studies, 14(1), 69-80. doi: 10.1177/1350506807072318
  27. Gill, R. (01 May 2007). Postfeminist media culture: Elements of a sensibility. European Journal of Cultural Studies, 10(2), 147-166. doi: 10.1177/1367549407075898
  28. Gill, R. (01 Jan 2003). Power and the production of subjects: A genealogy of the new man and the new lad. Sociological Review, 51(S1), 34-56. doi: 10.1111/j.1467-954X.2003.tb03602.x
  29. Gill, R. (01 Sep 1996). Cultural rights: Technology, legality and personality - Lury,C. BRITISH JOURNAL OF SOCIOLOGY, 47(3), 568-569. doi: 10.2307/591381
  30. Gill, R. (01 May 1996). Selling the sixties: The pirates and pop music radio - Chapman,R. CULTURAL STUDIES, 10(2), 357-359.
  31. Gill, R. (01 Jun 1996). Power, social transformation, and the new determinism: Comment. SCIENCE TECHNOLOGY & HUMAN VALUES, 21(3), 347-353. doi: 10.1177/016224399602100306
  33. Gill, R. (01 Jan 1991). Radio Ga-Ga?. Cultural Studies, 5(1), 113-121. doi: 10.1080/09502389100490101
  34. Potter, J., Gill, R., Edwards, D. and Wetherell, J. (01 Jan 1990). Discourse: Noun, verb or social practice?. Philosophical Psychology, 3(2-3), 205-217. doi: 10.1080/09515089008572999
  35. Parker, I., Potter, J., Gill, R., Edwards, D., Wetherell, M., Abrams, D. and Hogg, M.A. (01 Jan 1990). Discourse in social psychology. Philosophical Psychology, 3(2-3), 187-204. doi: 10.1080/09515089008572998

Book (6)

  1. (2013). Theorizing Cultural Work: Labour, Continuity and Change in the Creative Industries. London: Routledge.
  2. (Jan 2011). New Femininities: Postfeminism, Neoliberalism and Subjectivity. Palgrave Macmillan. ISBN: 0230223346.
  3. (2009). Secrecy and Silence in the Research Process: Feminist Reflections. Routledge. ISBN: 0415452147.
  4. Gill, R. (2006). Gender and the Media. Cambridge Polity Press. ISBN: 0745612733.
  5. (1995). The gender-technology relation: Contemporary theory and research. Taylor & Francis Ltd.
  6. Gill, R. (). Technobohemians or the New Cybertariat, New media work in Amsterdam a decade after the web. Amsterdam: Institute of Network Cultures.

Chapter (17)

  1. Gill, R. (01 Jan 2014). An ideological dilemma: The resurgence of sexism and the disappearance of 'sexism'. (Ed.), Rhetoric Ideology and Social Psychology: Essays in Honour of Michael Billig (pp. 109-121) doi: 10.4324/9780203386088
  2. Banks, M., Gill, R. and Taylor, S. (01 Jan 2014). Introduction: Cultural work, time and trajectory. (Ed.), Theorizing Cultural Work: Labour, Continuity and Change in the Cultural and Creative Industries (pp. 1-15) doi: 10.4324/9780203519912
  3. Gill, R. and Koffman, O. (2013). i matter. And so does she: Girl power, (post)feminism and the Girl Effect. Buckingham, D., Braggs, S. and Kehily, M.-.J. (Ed.), Youth Cultures in the Age of Global Media London: Palgrave Macmillan.
  4. Gill, R. (2013). Feminist debates about the “sexualization of culture. Carter, C. (Ed.), Routledge Companion to Media and Gender London & New York: Routledge.
  5. Gill, R. (2013). Gender and (new) media work. Szczepanik, P. and Vonderau, P. (Ed.), Behind the Screen: European Contributions to Production Studies London: Palgrave Macmillan. ISBN: 1137282177.
  6. Gill, R. (01 Jan 2013). Gender. (Ed.), The Media: An Introduction, Third Edition (pp. 410-426) doi: 10.4324/9781315834559
  7. Gill, R. and Donaghue, N. (2013). As if postfeminism had come true. Madhok, S., Philips, A. and Wilson, K. (Ed.), Gender, Agency and Coercion Palgrave Macmillan.
  8. Gill, R. (2011). The Sex Inspectors: Self-help, Makeover and Mediated Sex. Ross, K. (Ed.), Handbook on Gender, Sexualities and Media Oxford: Blackwell. ISBN: 1444338544.
  9. Gill, R. (2011). Bend it like Beckham? The challenges of reading gender in visual culture. Reavey, P. (Ed.), Visual Psychologies London & New York: Routledge.
  10. Gill, R. and Harvey, L. (2011). Spicing it up: Sexual entrepreneurs and The Sex Inspectors. Gill, R. and Scharff, C. (Ed.), New Femininities: Postfeminism, Neo-liberalism and Subjectivity Palgrave Macmillan. ISBN: 0230223346.
  11. Gill, R. and Hansen, D. (2011). Lad flicks: Discursive reconstructions of masculinity in popular film. Radner, H. and Pullar, E. (Ed.), Feminism at the Movies New York: Routledge. ISBN: 0415895871.
  12. Gill, R. (2010). Life is a pitch: Managing the self in new media work. Deuze, M. (Ed.), Managing Media Work Sage. ISBN: 1412971241.
  13. Gill, R. (05 May 2009). Creative biographies in new media: Social innovation in web work. (Ed.), Creativity, Innovation and the Cultural Economy (pp. 161-178) ISBN: 0203880013. doi: 10.4324/9780203880012
  14. Gill, R. (2009). Creativity, Innovation and the Cultural Economy. Pratt, A. and Jeffcutt, P. (Ed.), Creativity and Innovation Routledge.
  15. Gill, R. (2009). Breaking the silence the hidden injuries of the neo-liberal University. GIll, R. and Flood, R. (Ed.), Secrecy and Silence in the Research Process: Feminist Reflections Routledge. ISBN: 0415452147.
  16. Gill, R. (2009). Supersexualise me! Advertising and the midriffs. Attwood, F. and Cere, R. (Ed.), Mainstreaming Sex: The Sexualisation of Culture IB Tauris. ISBN: 1845118278.
  17. Gill, R. (2007). Beyond pressure: negotiating body image and masculinity. Frith, H. and Riley, S. (Ed.), Critical Bodies London: Palgrave Macmillan.

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