Writing for Business Summer School

Please note this is a course for students already fluent in English and working in a business environment. It is not suitable for those wishing to improve their English.

An intensive introduction to writing for business designed to help business professionals enhance their corporate document writing skills across a range of functions. This is a condensed version of our 8-week Writing for Business course

Delivered online over 5 days in a short intensive burst, you will explore how to:

• Get to the point
• Polish your bio and CV
• Excel at writing effective emails
• Write for the digital market
• Edit copy to a professional standard
• Engage your reader
• Structure your copy for maximum positive impact.

There will be live tutor feedback, plus opportunities to have your copy edited.

Students will be given homework and class exercises, and tutor feedback will be given throughout the course. You will be expected to share your written work with the group, as well as with the tutor, plus give and receive helpful feedback in class.

Who is it for?

Our Writing for Business Summer School will help you develop your business writing skills across a range of business functions. Students will learn various styles of writing and how to tailor their writing for different audiences, improving their skills and confidence.

Timetable

Writing for Business Summer School takes place on Zoom over five days from 10am to 3pm with a break for lunch.

Benefits

• Our intensive Writing for Business Summer School empowers professionals to become confident and concise in their business writing skills.
• Students will learn a variety of proven tools, techniques and styles of writing, plus how to adapt their copy effectively to different audiences and mediums.
• Tutored by a journalist and copywriter of over 20 years, our 8 weekly evening classes help students improve – and enjoy using – their business writing skills.

Explore our Writing Summer Schools here.

Over one week the Writing for Business  Summer School short course, will introduce you to:

The essentials:

• Your aims/interests
• Different types of business writing, technical to social
• The foundations of good business writing

Understanding your reader:

• Personalising your target reader
• Identifying hotspots: what do they care about?
• Tone of voice

Style and structure:

• Structure and layout know-how
• Good headlines
• What is ‘correct’? Grammar and punctuation

Writing effective emails:

• Subject lines, intros, sign offs and signatures
• Best practice tips
• Practical management

Diving into digital:

• Brevity, story and structure: avoiding disengagement
• Writing for websites and social media
• Readability tools

Successful sales copy:

• What’s in it for the reader?
• The AIDA tool
• Compelling calls to action

Editing for excellence:

• Editing and proofreading like a professional
• Style guides and digital tools
• Successful self-editing tips

Marketing yourself:

• Upgrade your CV
• Your brand statement
• Recommended resources.

Students will be set homework and class exercises over the five day summer school and tutor feedback will be given throughout the course.

Students will be expected to share written work with the group as well as with the tutor and to give and receive feedback in class.

Students who complete 70% of the classes will receive a certificate of completion at the end of the course..

No specific qualifications are necessary but students should be working within a business environment and have a desire to improve their written skills within this context.

This course is not suitable for those wishing to improve their English.

English requirements

You will need a good level of spoken and written English to enrol on this course.

• Pinker, Steven, (2014) A Sense of Style, Allen Lane
• Maynard-Smith, J. (2021) Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents, Routlege