This is a recurring event: View all events in the series “Data Bites”
Speaker:
- Elly Evans
Abstract
At Motorway, our data science and analytics team are integral to our success. As we rapidly grow and disrupt the car industry in the UK, we seek to be guided by data in our decision making and develop world-class technology solutions to build a better car market for everyone.
Motorway have partnered with Women in Data to help bring more inclusion and diversity to previously male dominated sectors, where we see great potential to bring new perspectives and innovation.
In this talk we will introduce Motorway as a company, members of our Analytics team and bring to life one of our latest releases, Motorway Move.
We will also give insight from a Data Analyst who has been working closely on this release and how they practically have applied data science principles to match what the business needs to drive success.
About the speaker
Elly Evans recently joined Motorway as Head of Data Analytics.
Prior to her current role, Elly was a Director of Marketing Analytics at Expedia Group, focusing on marketing channel optimisation analytics, whilst also having responsibility for data strategy and enablement.
Her passion in her current role is finding synergies across the marketing channels Expedia Group uses to advertise our travel products to customers, taking our expertise in well-established channels and applying that to new ventures.
Since joining Expedia Group in 2019, Elly has sought to align and simplify our current ways of working to ensure Expedia Group can use our marketing budget as effectively as possible.
She has worked extensively to improve self-service access to our data, empowering as many users as possible to see a common view of our performance and drive improved decision-making as a result.
Elly has an MSci in Natural Sciences (Experimental and Theoretical Physics) and a PhD in Combined PET/MRI Preclinical Imaging, both from the University of Cambridge.
Originally interested in an academic career as a Medical Physicist, Elly has had a long-standing interest in ensuring that technical advancements through data and engineering can be applied in interesting and useful ways to real-life problems.
Following on from her PhD, Elly joined Tesco initially as an Analyst in 2016 and built a team of data scientists and analysts specializing in forecasting demand for items on promotion across the UK, Ireland, Central Europe and Malaysia.
Ultimately, Elly believes having as diverse a group as possible, armed with accurate data, leads to the best outcomes and has encouraged Expedia Group analytics functions to widen their recruitment base to encourage more apprenticeships and entry level roles outside of our graduate program to open these opportunities up to a wider base.
Outside of work, Elly loves hiking and exploring exciting new places with her husband and baby son, who is a huge fan of trees and trying new foods – you are never too young to fall in love with travel!
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