For every brand that wants to grow, customer experience measurement and management is a hot subject these days. This is so, mainly because of the radically improved capability to annotate and understand unstructured data using machine learning. This presentation will be about how DMR:
- integrates multiple channels of customer interactions with brands – be it via contact centers or on social media
- uses custom or generic ML models to annotate for sentiment, topics and customer journey stage
- what are the actions the brands can take based on this information, in order to improve CX and grow
About the Speaker:
Michalis is the founder and CEO (@DigitalMR_CEO) of London headquartered DMR, a tech company which owns proprietary AI technology that adds highly accurate, actionable and timely intelligence to unstructured data to produce invaluable insights and solve business problems.
He won multiple prestigious awards and has published numerous eBooks and articles. Michalis is a thought leader on customer experience management (CXM), social listening & analytics, text & image analytics and private online communities for brands.
A graduate of T.U. Berlin in aerospace engineering, he received his business training through courses at Harvard Business School and LBS and has been in research since 1991. He has lived and worked in numerous countries since, including Cyprus, Germany, Hungary, Poland, USA and now the UK.
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