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Marketing Short Course

Key information

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Whether it is a product or a service, an idea or yourself, successful marketing is what makes the difference.

Why choose this course?

The Marketing short course from City delivers a comprehensive background to marketing and its main principles. You will also learn how to apply theoretical models to practical examples over the course of 10 weekly evening classes, all taught from our Central London campus.

Course overview

This Marketing short course provides a comprehensive introduction to marketing and its main principles.

The Marketing course is a mixture of lectures, discussion and group work, all of which aim to explore how individuals and organisations can gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientation.

  • “ The course is interesting, the price is good and it fits very well into a work schedule, as classes are on one day a week. Very good tutor; helpful and passionate about the subject. ”

    Alba Colomer Serra


What will I learn?

What will I learn?

Over the course of 10 weekly evening classes on the Marketing short courses, you will learn:

  • To understand the basic principles of marketing.
  • To understand marketing  theory and models.
  • To apply theory and related models to given examples.
  • To asses and select marketing models for application.
  • To understand customer orientation.
  • To apply marketing application to given commercial situations.



English requirements

Applicants of these Marketing Short Courses must be proficient in written and spoken English.

Teaching & assessment

Teaching & assessment

Informal assessment will take place through, class room activities, group discussion, and questions and answers sessions as guided by your tutor.

Recommended reading

Recommended reading

  • Kotler, P. (2011)Marketing Management(14th edition), Prentice Hall
  • Keller, K.L., Aperia, T. Georgson, M.Strategic Brand Management: A European Perspective
  • (2nd Edition) Financial Times/ Prentice Hall

Tutor information

  • Martin Deal

    Martin Deal holds an MBA and has been teaching at City for the past nine years. He has extensive experience of working with owners/managers of small business enterprises.

    Martin runs his own companies and advises small businesses on many aspects of business including the use of Digital Technology and Marketing techniques.

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