Digital platforms have become the primary medium for marketing. It is now essential for all marketers to have good digital knowledge and skills for websites, social media and digital advertising.
Delivered over 10 weeks, our emarketing focused online short course provides an overview of key digital and marketing skills, including:
- Planning a website
- Website promotion
- Search Engine Optimisation (SEO)
- E-commerce and integrating digital marketing with traditional marketing.
Emerging technologies in the field will be discussed throughout the training.
In the final week you will have the opportunity to present a fictional digital marketing concept in small groups.
Who is it for?
This digital marketing course, taught at introductory level, will be useful if you have limited knowledge of digital marketing, or lack confidence in the area. If you work in marketing, or you’re simply interested in how to promote a brand online, this course will give you a comprehensive overview of new and changing digital marketing techniques.
Find out more about our Finance at City, University of London courses
This course takes place weekly at 18.30 for 10 weeks.
City Short Courses follow the academic year, delivering courses over three terms. These include:
- Autumn - October
- Spring - January
- Summer - April
- Taught online by an industry-experienced digital marketer
- Delivered over weekly evening classes, ideal for working professionals.
- Receive a free City certificate