Digital platforms have become the primary medium for marketing. It is now essential for all marketers to have good digital knowledge and skills for websites, social media and digital advertising.
Delivered over 10 weeks in central London, our Digital Marketing Fundamentals short course provides an overview of key digital marketing skills, including:
- Planning a website
- Website promotion
- Search Engine Optimisation (SEO)
- E-commerce and integrating digital marketing with traditional marketing.
Emerging technologies within the field will be discussed.
In the final week you will have the opportunity to present a fictional digital marketing concept in small groups.
Who is it for?
This digital marketing course, taught at introductory level, will be useful if you have limited knowledge of digital marketing, or lack confidence in the area. If you work in marketing, or you’re simply interested in how to promote a brand online, this course will give you a comprehensive overview of new and changing digital marketing techniques.
Find out more about our Finance at City, University of London courses
This course takes place weekly at 18.30 for 10 weeks.
- Taught at City, University of London’s central London campus by an industry-experienced digital marketer
- Delivered over weekly evening classes, ideal for working professionals.