Green businesses and social start-ups took centre stage at first ever ‘Good Entrepreneur Festival’


The Good Entrepreneur Festival, which had over 800 registrants from across the world, invited students, staff, alumni and the public to celebrate social enterprises and learn more about starting their own businesses.

The month-long online festival was organised by the CityVentures Team and BetterSpace, a City operated social enterprise hub supporting small and micro businesses in Islington.

The festival which was rebranded from City’s Social Enterprise Festival focused on themes such as people, planet and profit.

Every Tuesday throughout the month, attendees heard from social entrepreneurs who are using business to make the world a better place.

Talks explored how entrepreneurs can save the planet; how business can measure social impact; how social enterprises can access funding and more.

Pitch for Good results

The Good Entrepreneur Festival ⁠– It's Cool to Care series finale and Pitch for Good awards

The festival was capped off with the Cool to Care talk which featured a Q&A with current City Launch Lab social entrepreneurs.

The final session also announced the Pitch for Good competition winners, where students and recent City graduates had been invited to submit short video pitches outlining their social good business ideas.


Align: Neive Augustin (LLM in Bar Professional Training, 2019)

Aspiring barristers from low income backgrounds or those who do not have family connections, struggle to access mandatory education to access the Bar.

Align sets out to increase diversity in the Bar at England and Wales, offering an online platform connecting law students to experts with bespoke barrister training.

Celebrating with her nine-month-old baby, Neive said: “Thank you so much for the award, it feels great to win. It has been hard work but well worth the energy to support Align!”

Runners up:

PanMoja: Nderitu Ndegwa and Brian Ndung’u (MSc Actuarial Management 2020)

PanMoja is a platform allowing families or friends to better loan, save or invest money.

PanMoja invites people to invest as a collective detaching from financial institutions and educates users about investment.

Gals in Journalism: Isabelle Gray and Charlotte Forrester (MA Magazine Journalism)

An online platform providing support and a community for young marginalised people who are entering the world of journalism.

The platform allows aspiring female and non-binary journalists to network and connects them with opportunities and advice.

To see all of the videos from the Good Entrepreneur Festival, see the CityVentures YouTube channel.

For more information about entrepreneurship at City see CityVentures.