1. Conferences
  1. Learning at City Conference

Poster 1

Creatively enhancing employability through video assignment


Taqveem Ahmed - Assistant Educational Technologist | LEaD

Mona Vadher - Employer Engagement Manager | Student & Academic Services

Wiktor Lewandowski - Micro-Placements Programme Coordinator | Student & Academic Services

City, University of London is proud of its diverse student population which comprises of almost 60% from Widening Participation (WP) backgrounds, many of whom are under-represented in Higher Education.  The literature shows up to a 10% difference in graduate-level employment for WP vs. non-WP graduates, with the former up to three times more likely to be unemployed.  As such, we designed our Micro-Placements Programme (MPP) with the aim of improving the uptake of work experience and encourage students to identify and develop their transferable skills.

An element of this non-credit, module elective was incorporating video technology in the assessment as students had to produce a video blog, which focuses on consolidating learning and enhancing reflection.  Currently, this is embedded in the curriculum across ten-degree Programmes across four of City’s five Schools.  Next year, this will be expanded to a further three-degree courses and across all of City’s five Schools.  Our MPP  is one of the largest schemes of its kind in UK universities: a distinct, competitive offer which enhances our reputation with students and employers alike.


BRAME, C. (2015). Effective educational videos. [online] Vanderbilt University. Available at: [Accessed 14 Feb. 2019].

Caniëls & Rietzschel, 2015; Nisly et al., (2015) There is no difference between regular written and video assignments

Carmichael, M., Karpicke, J., & Reid, A. (2018). Assessing the impact of educational video on student engagement, critical thinking and learning: the current state of play [online] at: [Accessed 14 Feb. 2019]. (2019).Assessment  Toolkit- Video Assignments Toolkit. [online] Available at: [Accessed 15 Feb. 2019].

Fiorentino, 2004; Nisly, Cecire, Friesen, & Sensenig, 2015; Swinth & Vinton, (1994) Creating engaging assignments

Greenberg, (2015) Assignments follow learning objectives and include assessment criteria

Hatami, 2013; Rolfe & Cheek, 2012; Yassin & Almasri, (2015) Through video assignments, it becomes easier to accommodate different learning styles"