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  4. Dr Francesca Sobande on Black Women’s Digital Experiences and Brand "Woke-Washing"




Dr Francesca Sobande on Black Women’s Digital Experiences and Brand "Woke-Washing"




This event will take place virtually via Zoom. Please note all attendees will need a Zoom account to access the webinar. A free account can be set up when registering for the event.

This seminar is based on research regarding the digital and media experiences of Black women in Britain, as well as analysis of how brands attempt to opportunistically project the image that they support Black activist and racial justice movements. There is discussion of Black women’s experiences of digital cultural and knowledge production, as well as consideration of the relationship between this and how brands are (mis)using commercialised notions of feminism and Black activism as part of marketing that may be referred to as "woke-washing".

By accounting for how Black women's digital experiences often exist within inherently commercialised contexts, this seminar explores the tensions between the potential for such experiences to be enjoyable and liberatory as opposed to constrained by the racial capitalist underpinnings of digital and consumer culture. Two of Francesca's open access chapters on these topics are available here:

Black Women and the Media in Britain
Black Women's Digital Diaspora, Collectivity, and Resistance


Dr Francesca Sobande is a lecturer in digital media studies at the School of Journalism, Media and Culture (Cardiff University) and an affiliate of the Data Justice Lab. She is director of the BA Media, Journalism and Culture programme and is communications co-chair of the international Race in the Marketplace (RIM) Research Network.

Her research has been published in journals such as European Journal of Cultural Studies, European Journal of Marketing, IPPR Progressive Review, Marketing Theory, Celebrity Studies, Critical Studies in Television, Communication,  Culture  Critique, and Consumption, Markets Culture. Francesca is author of The Digital Lives of Black Women in Britain (Palgrave Macmillan, 2020) and co-editor with Professor Akwugo Emejulu of To Exist is to Resist: Black Feminism in Europe (Pluto Press, 2019).

She tweets at @chess_ess and more information about her work is available at:

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When and where

2.00pm - 3.00pmFriday 13th November 2020