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  4. Creating Impact online: A beginner’s guide for researchers




Creating Impact online: A beginner’s guide for researchers



Staff, Students

Staff and postgraduate students only

Online media (blogs, forums, websites, Facebook, Twitter etc.) are increasingly important as a means for creating impact, sharing information and collaborating with others. Engaging in the online environment can help to generate more opportunities offline, but it can be difficult to engage effectively with limited time to spare.

In this lunchtime session, you’ll learn about how to use online media to:

  • Build your profile as an expert in your field
  • Communicate and disseminate your research to different audiences
  • Network, connect and collaborate with potentially useful contacts, collaborators, funders etc.
  • Keep up to date with news, events and activities relevant to your work

By the end of the workshop, you will have:

  1. A clearer idea of the different types of platforms available, how they work, and which are best suited to your aims as a researcher
  2. Practical guidance on developing a personalised strategy that’s focused on what you want to get from social media
  3. Understanding of why engagement matters more than the number of followers, and how to maximise audience interest in your work
  4. Tips for online networking, developing your profile, building an audience and making an impact – with some concrete examples
  5. Awareness of the basic legal, ethical and reputational risks to avoid online

Run by Holly Powell-Jones.

Holly Powell-Jones started in news in 2011, producing content for a variety of TV, radio, print and online platforms. She has been designing and delivering her own media training since 2013 and is a guest lecturer on a number of PR, Journalism and Media courses.

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When and where

12.00pm - 2.00pmTuesday 13th November 2018

C303 City, University of London Northampton Square London EC1V 0HB United Kingdom