Thursday 4th June 2015, 18:00
Room 3002, Third Floor
Cass Business School
106 Bunhill Row
London EC1Y 8TZ
Click here to register for this event
Tweet, Share, Post! Research Insights into Viral Marketing
Word of mouth has long been recognised as the “Holy Grail” of marketing, as it is getting harder and harder to reach consumers with traditional advertising. In this interactive talk, Caroline will give you a short overview of what we know about these word-of-mouth processes and share the results of recent research studying what online content gets shared, how Twitter messages affect the adoption of new products, and if social media trendsetters can be targeted by native advertising.
Professor Caroline Wiertz
Professor Caroline Wiertz is a Reader in Marketing, and the Associate Dean for Entrepreneurship at Cass Business School. She is a consumer researcher with a particular interest in collaborative consumption and the impact of new media on consumption behaviour. She has published extensively in leading academic journals and works closely with media and tech companies in Tech City. She is the co-founder of City Unrulyversity, City University’s free pop-up university for entrepreneurs; and also serves as a Trustee for the St Martin-in-the-Field’s Charity that supports the homeless in London and vulnerable people across the UK.
18:00 – 18:30 Registration
18.30 – 20.00 Presentation and Q&A
20:00 – 21:00 Networking over drinks and nibbles
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