Marketing Short Courses
Whether it is a product or a service, an idea or yourself, successful marketing is what will set you apart from the competition. The Marketing short course provides a comprehensive introduction to marketing and its main principles. The Marketing short course is a mixture of lectures, discussion and group work, all of which aim to explore how individuals and organisations can gain a competitive advantage by applying the marketing tools and techniques and by adopting a customer orientation.
Course Information
| Start Date | Start Time | Duration | Cost | Course Code | Apply |
|---|---|---|---|---|---|
| Monday 3 October 2011 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1796 | Apply Now |
| Monday 16 January 2012 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1796 | Apply Now |
| Monday 23 April 2012 | 18:30 - 20:30 | 10 weekly classes | £330.00 | CE1796 | Apply Now |
English Requirements
Applicants of these Marketing Short Courses must be proficient in written and spoken English.
What will I learn?
- To understand the basic principles of marketing.
- To understand marketing theory and models.
- To apply theory and related models to given examples.
- To asses and select marketing models for application.
- To understand customer orientation.
- To apply marketing application to given commercial situations.
Teaching and Assessment
Informal assessment will take place through, class room activities, group discussion, and questions and answers sessions as guided by your tutor.