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Major Event Management Short Course

Key information

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Delivery of this module will be online due to government-issued guidelines during the Covid-19 pandemic and may be made available face-to-face subject to Public Health England recommendations. Please submit your application and, once reviewed by the module leader, you will receive more specific information about the online delivery of your module and assessments.

Organising a major event can be a daunting task. Our Major Event Management short course aims to give students the knowledge and skills required to plan and implement a successful event.

Why choose this course?

Aimed at those with event and project management responsibility, City’s Major Event Management course will teach students how to plan, organise and manage a wide range of corporate events.

The Major Event Management short course offers maximum flexibility. Delivered over 10 weeks as evening classes students can continue to work whilst developing event management knowledge and our Central London location means the course fits around most schedules.

For those looking to further their skills in event management or develop new ones, our short course is the ideal choice.

Course overview

This Event Management short course is designed to equip students with the skills to organise all aspects of indoor and outdoor music events, press conferences, charity or major sponsored events.

It covers:

  • project management,
  • strategic planning,
  • budgeting,
  • finance,
  • promotions,
  • marketing and sponsorship,
  • operations and production,
  • health and safety and risk management.

Case studies are used to aid learning.

  • “ I cannot praise Liam highly enough. He made the subject interesting and fun with some great examples and offered lots of extra material for additional study. The group of people who took the course with me were great and I have made some good friends out of this course. I will truly miss going to City once a week! ”

    Alison Major

    Former student

  • “ Liam is friendly guy who has a wealth of experience in the event management field & this was appreciated. It is very difficult to teach a mixed ability group with so many students whose competence in English is variable. ”


    Former student

What will I learn?

What will I learn?

Over the course of 10 weekly evening classes on the Event Management course, you will learn:

  • The concept and role of major events in the market place;
  • The key elements in planning and managing an event;
  • The financial and legal contexts of events, the significance of marketing, sponsorship and promotion for events;
  • A comprehensive understanding of the on-site operations and production processes, including key health and safety aspects;
  • The key points involved in preparing a risk assessment document.

You will be covering the following topics:

Week 1

  • Introduction to Event Management; Impact of Major Events.

Week 2

  • Strategic Planning.

Week 3

  • Intro to Event Marketing - Target Audiences.

Week 4

  • Staging and Event Design.

Week 5

  • Financial Context.

Week 6

  • Ticket Management and Sales.

Week 7

  • Event Marketing 2 - Advertising and Promotion.

Week 8

  • Legal Context: Contracts/ H&S/ Risk Management.

Week 9

  • Logistics.

Week 10

  • Event Sponsorship



Prerequisite knowledge

Some experience of events and an understanding of what is meant by a Major Event that requires planning and project management.

English requirements

Applicants must be proficient in written and spoken English.

Teaching & assessment

Teaching & assessment

Informal assessment will take place through group discussion, class room activities, and questions and answers sessions as guided by your tutor.

Recommended reading

Recommended reading

While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.

  • Shone, A. (2001) Successful Event Management. Continuun, London
  • Bowdin, G., McDonnell, I., Allen, J., O'Toole, W. (2001) Events Management. Butterworth Heinemann, Oxford

Tutor information

  • Liam Devine

    Liam Devine has worked in the concert and live events industry for over twenty-three years. At Harvey Goldsmith Entertainments from 1988-99 he helped to organise tours for the likes of Elton John, Madonna, Pink Floyd and the Rolling Stones.

    Freelance since 1999, he has toured with Oasis among others, oversaw all ticketing operations for the first concerts at the new Wembley Stadium in 2007, and has worked on events as diverse as a Mike Tyson fight and the Queens Golden Jubilee Celebrations at Buckingham Palace.

    Since 2004 Liam has also been teaching the marketing and management of live events at City, University of London.