1. Academic experts
  2. Research students
  3. Students
  4. Alumni
  5. Senior people at City
  6. Non-academic staff
  7. Honorary graduates


Popcord logo

We created Popcord because our phones kept running out of battery.

Briefly explain your business/business concept and the problem it aims to solve:

Powergoat is a hardware startup developing charging that doesn’t suck. Our first product is a keyring that doubles as a charging cable for iPhone or Android. Always with you. Without thinking.

How did you come up with this idea?

We created Popcord because our phones kept running out of battery.

After trying all the charging solutions in the market, bulky battery cases, easy-to-forget power banks, and tangled-up charging cables we thought there must be a better way. So we decided to do something about it.

What stage is your business currently at, and what are your plans moving forward?

We have designed, prototyped, and mass manufactured our first product, and have reached thousands of customers. We are now planning to scale up, expanding our channels and developing a range of products. Stay tuned!

What do you feel are your three biggest successes with your business so far?

Our Kickstarter campaign - Raising £47k from 2,000 backers in less than 2 months.

Our first full scale manufacturing run - We learned from scratch how design and manufacture a product, and when we received the first batch of Popcords was a really proud moment.

Being selected as Virgin Startup ambassador and having the honour to meet with Sir. Richard Branson and hear his advice on how to brand your business in the early days.

How has being a student at City helped you to develop your idea?

City offer amazing facilities, such as City Launch Lab, in which student can get office space, mentoring, and connections.

CityStarters, the Centre for Creativity in Professional Practice, and The Enterprise Office offer expert advice, organise amazing seminars, workshops, clinics, and all the teams are always available to answer questions, give guidance, advice, and introductions to valuable contacts.

The Startup Seminars cover most of the topics that an early stage entrepreneur needs to understand, talking about potential challenges, underlining best practises, and inspiring us to always challenge and improve ourselves.

Everyone at City has been extremely helpful and supporting.

What one piece of advice would you give to aspiring entrepreneurial students at City?

Don’t wait until you feel you are ready. As you never will be. As Linkedin founder, Reid Hoffman, says, an entrepreneur is someone who jumps off a cliff and builds a plane on the way down. He must know a thing or two about being an entrepreneur, having built a multi billion dollar business and sold it to Microsoft.

If you are seeking help or investment - let us know what you need to help your business grow?

Potentially looking for co-founders.

Seeking help on marketing/sales, and diffusion of innovation.