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Kugali logo

Kugali offers a single digital platform where users can discover African narratives.

Briefly explain your business/business concept and the problem it aims to solve:

There is a perceived lack of diversity in the media by members of the African Diaspora across Europe and North America. This representation is lopsided because it is disproportionate to the demographics across these regions. Furthermore, in Africa the entertainment industry is still at it's infancy. This means that there are a limited number of distribution and marketing platforms available to African filmmakers or game developers. As a result the audience suffers due to a lack of content.

By creating a single platform where users can discover African narratives Kugali can create value for content providers and their respective audiences. For content providers Kugali offers a much needed marketing platform that will help them connect with a relevant audience. Similarly for audiences interested in African Narratives Kugali is a simple and convenient service that can help them discover, rate, review and share the best titles across film/TV, comics and gaming.

How did you come up with this idea?

I found several great African title scattered across the internet but there was no central hub through which I could consistently keep up with the best titles. Therefore, my team members and I decided to create one.

What stage is your business currently at, and what are your plans moving forward?

We're currently beta-testing the first iteration of our website. We'll use this opportunity to model our value and growth hypothesis and once we hone in on these we'll seek to raise some early stage funding to improve the website and expand our user base.

What do you feel are your three biggest successes with your business so far?

Our podcast which was featured on iTunes new and noteworthy and consistently receives up to 5,000 listeners per month.

How has being a student at City helped you to develop your idea?

Liaising with the Enterprise office has given me access to a body of knowledge and expertise that has helped me steer the business in the right direction.

What one piece of advice would you give to aspiring entrepreneurial students at City?

Talk to your customers. Once you come up with your business concept and target customer you need to start talking to them to find out if there really is a problem that needs to be solved.

If you are seeking help or investment - let us know what you need to help your business grow?

We're seeking an additional technical co-founder and to also raise some funds following our beta phase.