Major Event Management  Short Courses

Course Information

Start DateStart TimeDurationCostCourse CodeApply
Tuesday 3 October 2017 18:30 - 21:00 10 weekly classes £440.00 CS2304 Enrolment Closed
Wednesday 4 October 2017 18:30 - 21:00 10 weekly classes £440.00 CS2304 Enrolment Closed
Tuesday 16 January 2018 18:30 - 21:00 10 weekly classes £440.00 CS2304 Apply Now
Wednesday 17 January 2018 18:30 - 21:00 10 weekly classes £440.00 CS2304 Apply Now
Tuesday 1 May 2018 18:30 - 21:00 10 weekly classes £440.00 CS2304 Apply Now
Wednesday 2 May 2018 18:30 - 21:00 10 weekly classes £440.00 CS2304 Apply Now

Course Content

This Major Event Management short course is designed to equip students with the skills to organise all aspects of indoor and outdoor music events, press conferences, charity or major sponsored events. It covers project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety and risk management. Case studies are used to aid learning.

Why choose the Event Management short course?

The Major Event Management short course offers maximum flexibility with academic expertise. The programme is delivered over 10 weeks as evening classes. You can continue to work whilst developing your event management knowledge and our Central London location means the course fits around most schedules.

Whether you are looking to further your skills in event management or develop new ones, our short course is the ideal choice.

Tutor Info

Liam Devine has worked in the concert and live events industry for over twenty-three years. At Harvey Goldsmith Entertainments from 1988-99 he helped to organise tours for the likes of Elton John, Madonna, Pink Floyd and the Rolling Stones.  Freelance since 1999, he has toured with Oasis among others, oversaw all ticketing operations for the first concerts at the new Wembley Stadium in 2007, and has worked on events as diverse as a Mike Tyson fight and the Queens Golden Jubilee Celebrations at Buckingham Palace. Since 2004 he has also been teaching the marketing and management of live events at City, University of London.


Some experience of events and an understanding of what is meant by a Major Event that requires planning and project management.

English Requirements

Applicants must be proficient in written and spoken English.

What will I learn?

You will understand:

  • the concept and role of major events in the market place;
  • the key elements in planning and managing an event;
  • the financial and legal contexts of events, the significance of marketing, sponsorship and promotion for events;
  • a comprehensive understanding of the on-site operations and production processes, including key health and safety aspects;
  • and the key points involved in preparing a risk assessment document.

Topics Covered:

Below is an indication of topics covered during the 10 week. This will be explained and confirmed by you tutor during you first class.

Week 1

Introduction to Event Management; Impact of Major Events.

Introduction: Scale

Week 2

Strategic Planning.

Strategic Planning and Evaluation

Week 3

Intro to Event Marketing - Target Audiences.

Marketing and Sponsorship

Week 4

Staging and Event Design.

Logistics and Project Management

Week 5

Financial Context.

Health and Safety / Risk Management

Week 6

Ticket Management and Sales.

Staging and Event Design

Week 7

Event Marketing 2- Advertising and Promotion.

The Event Plan and Other Documents

Week 8

Legal Context - Contracts/ H&S/ Risk Management.

Licensing and Contracts

Week 9


Finance and Budgets

Week 10

Event Sponsorship and Course Overview

Teaching and Assessment

Informal assessment will take place through group discussion, class room activities, and questions and answers sessions as guided by your tutor.

Recommended Reading

While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.

Shone, A. (2001) Successful Event Management. Continuun, London

Bowdin, G., McDonnell, I., Allen, J., O'Toole, W. (2001) Events Management. Butterworth Heinemann, Oxford

Allen, J. (2000) Event Planning. John Wiley & Sons, Canada

Application Deadline: