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Unrulyversity: City in Tech City

City Unrulyversity is a new concept in higher education outreach - a part-time university that 'pops up' every Wednesday at Brick Lane, in the headquarters of Unruly, with the aim to educate, inform and build relationships with the tech entrepreneurial sector.

The Background

City Unrulyversity was launched in January 2013 with a mission to inform, inspire and empower the next generation of Tech City entrepreneurs.

The initiative is spearheaded by Dr Caroline Wiertz from City's Cass Business School and Dr Sarah Wood, co-founder and COO of Unruly. Topics vary from building an app to branding and from raising finance to creating "awesome user experiences".

The Challenge

Bring together City academics alongside, students and Tech entrepreneurs  in an environment where ideas can be exchange relationships fostered and new skills developed.

When Tech City UK was established in 2010 to recognize and support East London’s emerging cluster of tech and digital companies, no one could predict the massive growth that it would enjoyed in the next few years, with a reported 15,720 new companies registered in the EC1 postcode between March 2012 and 2013 alone.

One of the cluster’s biggest challenges is a shortage of education and skills and this is what City Unrulyversity seeks to address.

The Solution

Working alongside media company Unruly, sessions are delivered by City's academics or guest lecturers who are usually managers of successful tech businesses, such as Twitter's UK managing director Bruce Daisley. Moreover, anyone who attends at least five sessions is entitled to apply to the Cass Entrepreneurship Fund, a £10M venture capital fund for entrepreneurs in the Cass Business School community.