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City conference connects design and business through creativity and innovation

City University London is organising the 13th International Conference on Engineering and Product Design Education (E&PDE) on 8 and 9 September 2011.
by Luke Nava

A City University London conference is bringing together more than 140 educators, practitioners and students, to explore how the economic downturn can be overcome by connecting design and business through creativity and innovation.

Taking place on 8 and 9 September 2011, the 13th International Conference on Engineering and Product Design Education (E&PDE) has been organised by City in collaboration with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED).

Attendees will discuss best practice and current trends in the teaching and research of engineering and product design, as well as how academia and enterprise can work more closely together to create new business opportunities.

Three keynote speakers will open proceedings over the two days: Professor David Hughes of the Business Innovation Group will highlight the importance of innovation in creating economic growth; CD-adapco's Professor Milovan Peric will address the design and optimisation of successful products; and Professor Peter Childs of Imperial College London will examine the notion of "commercivity" - the commercial exploitation of creativity.

City's Professor Ahmed Kovacevic, Chair of the Conference Programme Committee, says: "The importance of creativity to businesses in the wake of the recession has been acknowledged by governments and commentators around the world. E&PDE will look at how such innovation can be employed in its most fundamental form - developing the engineering talent to design the new products that will drive the global economy."

For more information on the conference programme or to register your attendance, please visit http://www.iepde.org/epde11.

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City, University of London is an independent member institution of the University of London. Established by Royal Charter in 1836, the University of London consists of 18 independent member institutions with outstanding global reputations and several prestigious central academic bodies and activities.