Major Event Management Short Courses
The Major Event Management short course is designed to equip you with the skills to organise all aspects of indoor and outdoor music events, press conferences, charity or major sponsored events. The Events Management course covers areas such as project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety and risk management. Case studies will be used.
We offer the course on evening and weekends.
Course Information
| Start Date | Start Time | Duration | Cost | Course Code | Apply |
|---|---|---|---|---|---|
| Tuesday 4 October 2011 | 18:30 - 21:00 | 10 weekly classes | £330.00 | CE2304 | Apply Now |
| Saturday 29 October 2011 | 10:00 - 17:00 on Saturdays; 11:00 - 16:00 on Sundays | 4 daytime classes over 2 weekends (29/30 October and 12/13 November) | £330.00 | CE2304 | Apply Now |
| Tuesday 17 January 2012 | 18:30 - 21:00 | 10 weekly classes | £330.00 | CE2304 | Apply Now |
| Saturday 4 February 2012 | 10:00 - 17:00 on Saturdays; 11:00 - 16:00 on Sundays | 4 daytime classes over 2 weekends (4/5 and 18/19 Feb) | £330.00 | CE2304 | Apply Now |
| Tuesday 24 April 2012 | 18:30 - 21:00 | 10 weekly classes | £330.00 | CE2304 | Apply Now |
| Saturday 9 June 2012 | 10:00 - 17:00 on Saturdays; 11:00 - 16:00 on Sundays | 4 daytime classes over 2 weekends (9/10 and 23/24 June) | £330.00 | CE2304 | Apply Now |
Tutor Info
Liam Devine has worked in the concert and live events industry for over twenty-three years. At Harvey Goldsmith Entertainments from 1988-99 he helped to organise tours for the likes of Elton John, Madonna, Pink Floyd and the Rolling Stones. Freelance since 1999, he has toured with Oasis among others, oversaw all ticketing operations for the first concerts at the new Wembley Stadium in 2007, and has worked on events as diverse as a Mike Tyson fight and the Queens Golden Jubilee Celebrations at Buckingham Palace.
Since 2004 he has also been teaching the marketing and management of live events at City University London.
Eligibility
Some experience of events and an understanding of what is meant by a Major Event that requires planning and project management.
English Requirements
Applicants in events management must be proficient in written and spoken English.
What will I learn?
You will understand the concept and role of major events in the market place; the key elements in planning and managing an event; the financial and legal contexts of events, the significance of marketing, sponsorship and promotion for events; a comprehensive understanding of the on-site operations and production processes, including key health and safety aspects; and the key points involved in preparing a risk assessment document.
Teaching and Assessment
Informal assessment will take place through group discussion, class room activities, and questions and answers sessions as guided by your tutor.Recommended Reading
While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.
Shone, A. (2001) Successful Event Management. Continuun, London
Bowdin, G., McDonnell, I., Allen, J., O'Toole, W. (2001) Events Management. Butterworth Heinemann, Oxford
Allen, J. (2000) Event Planning. John Wiley & Sons, Canada