Major Event Management  Short Courses

This course is designed to equip students with the skills to organise all aspects of indoor and outdoor music events, press conferences, charity or major sponsored events. It covers project management, strategic planning, budgeting, finance, promotions, marketing and sponsorship, operations and production, health and safety, and risk management. Case studies are used to aid learning.

Course Information

Start DateStart TimeDurationCostCourse CodeApply
Tuesday 7 October 2014 18:30 - 21:00 10 weekly classes £395.00 CS2304 Course Full
Thursday 9 October 2014 18:30 - 21:00 10 weekly classes £395.00 CS2304 Course Full
Tuesday 20 January 2015 18:30 - 21:00 10 weekly classes £395.00 CS2304 Apply Now
Wednesday 21 January 2015 18:30 - 21:00 10 weekly classes £395.00 CS2304 Apply Now
Thursday 22 January 2015 18:30 - 21:00 10 weekly classes £395.00 CS2304 Apply Now
Tuesday 28 April 2015 18:30 - 21:00 10 weekly classes £395.00 CS2304 Apply Now
Wednesday 29 April 2015 18:30 - 21:00 10 weekly classes £395.00 CS2304 Apply Now
Thursday 30 April 2015 18:30 - 21:00 10 weekly classes £395.00 CS2304 Apply Now

Tutor Info

Liam Devine has worked in the concert and live events industry for over twenty-three years. At Harvey Goldsmith Entertainments from 1988-99 he helped to organise tours for the likes of Elton John, Madonna, Pink Floyd and the Rolling Stones.  Freelance since 1999, he has toured with Oasis among others, oversaw all ticketing operations for the first concerts at the new Wembley Stadium in 2007, and has worked on events as diverse as a Mike Tyson fight and the Queens Golden Jubilee Celebrations at Buckingham Palace. Since 2004 he has also been teaching the marketing and management of live events at City University London.

(Spring, Summer term only) Justin O'Shaughnessy is Director of Shoreditch Festival and has been instrumental in designing Shoredith Trust's Creative Mentoring project. Having studied Drama, Radio, Film and Television at Bristol University in the late 1980s, his work since has encompassed performance, theatre, dance, film, fine art, site-specific, spectacles and festivals. Institutionalised for periods (ICA 1993-98) and Rich Mix (2005-08), he is thankful to more often find himself out in the cold. Projects have included Newham Millennium Celebrations (2000) including the re-establishment of the London Mela, Live Culture at Tate Modern (2003), Panorama (as part of Notting Hill Carnival) in Hyde Park (2007), Spill Festival of Performance (2009), many outdoor projects for Serpentine Gallery and now Shoreditch Festival (2008-present). He has also served in the design and communications field, producing print, web and live projects for NGOs, public sector and government departments at Hoop Associates (2001-04). Justin currently teaches on the City University London's Cultural Industries Foundation Degree running modules on Staging and Managing Live Events with live project delivery [CIFD Presents...] at the Roundhouse, Camden. Justin has an MA from the Centre for Urban & Community Research at Goldsmiths, was chair of governors at a large Hackney primary school for six years and sat as a Non-Executive Director (Board Lead for Performing Arts) of The Learning Trust, Hackney's not-for-profit local education authority from 2008-12.


Some experience of events and an understanding of what is meant by a Major Event that requires planning and project management.

English Requirements

Applicants must be proficient in written and spoken English.

What will I learn?

You will understand:

  • the concept and role of major events in the market place;
  • the key elements in planning and managing an event;
  • the financial and legal contexts of events, the significance of marketing, sponsorship and promotion for events;
  • a comprehensive understanding of the on-site operations and production processes, including key health and safety aspects;
  • and the key points involved in preparing a risk assessment document.

Topics Covered:

Below is an indication of topics covered during the 10 week. This will be explained and confirmed by you tutor during you first class.

Week 1

Introduction to Event Management; Impact of Major Events.

Introduction: Scale

Week 2

Strategic Planning.

Strategic Planning and Evaluation

Week 3

Intro to Event Marketing - Target Audiences.

Marketing and Sponsorship

Week 4

Staging and Event Design.

Logistics and Project Management

Week 5

Financial Context.

Health and Safety / Risk Management

Week 6

Ticket Management and Sales.

Staging and Event Design

Week 7

Event Marketing 2- Advertising and Promotion.

The Event Plan and Other Documents

Week 8

Legal Context - Contracts/ H&S/ Risk Management.

Licensing and Contracts

Week 9


Finance and Budgets

Week 10

Event Sponsorship and Course Overview




Teaching and Assessment

Informal assessment will take place through group discussion, class room activities, and questions and answers sessions as guided by your tutor.

Recommended Reading

While we encourage you to read the books on the reading list for your course, we recommend that you speak to the tutor before investing in the purchase of any essential text.

Shone, A. (2001) Successful Event Management. Continuun, London

Bowdin, G., McDonnell, I., Allen, J., O'Toole, W. (2001) Events Management. Butterworth Heinemann, Oxford

Allen, J. (2000) Event Planning. John Wiley & Sons, Canada

Application Deadline: