This interactive one-day digital writing course will show students how to use written content to build and strengthen their brand. It will cover writing for various online platforms including websites, blogs and social media.
Held at our Central London campus, this digital writing course is aimed at anyone, across all industry sectors, wanting to improve their writing for digital media skills.
Our interactive one-day digital and web writing masterclass will explore writing for multiple online platforms, including websites and social media.
The course is ideal for anyone responsible for creating online content for their organisation, whether they come from a marketing background or not.
Students will also learn best practices for SEO and content creation from an experienced digital professional.
Please note, although SEO is discussed, the main focus of the course is on content creation and audience engagement.
The Writing for the Web and Digital Media workshop will cover the following topics:
The web writing course will also cover editing and proof-reading skills, best practices for titles and subheadings, blogging, editorial planning, how to use keywords to improve SEO and how to apply content marketing principles.
Please consider bringing a laptop or tablet for in-class exercises. WiFi access will be provided.
“ Fantastic – absolutely packed with useful advice and ideas ”
“ Excellent, well-prepared and stimulating ”
“ Well-structured and very insightful ”
“ Holly explained things really well and made the concepts relevant to each student’s individual needs and circumstances ”
Lucy Perry Jones
On the Writing for the web masterclass, you will cover the following topics:
This course is ideal for those who are responsible for creating online content for their organisation, whether they come from a marketing background or not. Attendees are welcomed from across all industry sectors.
Although technical issues, such as search engine optimisation (SEO) are discussed, the main focus of the course is on content creation and audience engagement.
Fluent written and spoken English. Please note this class is not suitable for those students wishing to improve their English language skills.
A one-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.
Holly Powell-Jones started in news in 2011 and has been designing and running her own media training since 2013. She began her career presenting and producing content for TV news show ‘London 360’ and BBC Radio London, going on to become a freelance reporter and newsreader for a variety of radio stations.
She is a guest lecturer on a number of PR, Journalism and Media courses and is also completing a PhD in social media law and ethics at City, University of London.
Hear more from Holly at @Holly_PJ @OnlineMediaLaw and www.OnlineMediaLawUK.com