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Study at City

Writing for the Web and Digital Media Short Course

Key information

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Covid-19 update: The learning doesn't have to stop, join our online community. We will be delivering courses remotely until further notice. Live tutor support and virtual lessons will take place during advertised teaching hours. The classes are taught in small groups, so you'll get lots of support from your tutor. Book now.

This interactive one-day digital writing course will show students how to use written content to build and strengthen their brand. It will cover writing for various online platforms including websites, blogs and social media.

Why choose this course?

Held at our Central London campus, this digital writing course is aimed at anyone, across all industry sectors, wanting to improve their writing for digital media skills.

Our interactive one-day digital and web writing masterclass will explore writing for multiple online platforms, including websites and social media.

The course is ideal for anyone responsible for creating online content for their organisation, whether they come from a marketing background or not.

Students will also learn best practices for SEO and content creation from an experienced digital professional.

Please note, although SEO is discussed, the main focus of the course is on content creation and audience engagement.

Course overview

The Writing for the Web and Digital Media workshop will cover the following topics:

  • How to make your writing more effective
  • How to find the story in your business communications
  • How to attract and keep the attention of your audience
  • How to present written content effectively
  • How to find the right tone and voice for your organisation

The web writing course will also cover editing and proof-reading skills, best practices for titles and subheadings, blogging, editorial planning, how to use keywords to improve SEO and how to apply content marketing principles.

Please consider bringing a laptop or tablet for in-class exercises. WiFi access will be provided.

  • “ Fantastic – absolutely packed with useful advice and ideas ”

    Clemmie Green

    Former student

  • “ Excellent, well-prepared and stimulating ”

    Juliet Miller

    Former student

  • “ Well-structured and very insightful ”

    Faheem Ahmed

    Former student

  • “ Holly explained things really well and made the concepts relevant to each student’s individual needs and circumstances ”

    Lucy Perry Jones

    Former student

What will I learn?

What will I learn?

On the Writing for the web masterclass, you will cover the following topics:

  • How writing for the web is different from writing for other media.
  • How to improve your writing.
  • How to edit your writing to suit different online platforms.
  • How to engage your audience by finding valuable stories within your organisation.
  • How to improve your SEO by using keywords.
  • How content marketing can help you to promote your organisation.
  • How to find the right voice for your organisation’s online communications.
  • How to present your written content effectively.
  • How blogging could benefit your business.
  • How to organise and vary your written content with the help of an editorial calendar.




Prerequisite knowledge

This course is ideal for those who are responsible for creating online content for their organisation, whether they come from a marketing background or not. Attendees are welcomed from across all industry sectors.

Although technical issues, such as search engine optimisation (SEO) are discussed, the main focus of the course is on content creation and audience engagement.

English requirements

Fluent written and spoken English. Please note this class is not suitable for those students wishing to improve their English language skills.

Teaching & assessment

Teaching & assessment

A one-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.

Tutor information

  • Holly Powell-Jones

    Holly Powell-Jones started in news in 2011 and has been designing and running her own media training since 2013. She began her career presenting and producing content for TV news show ‘London 360’ and BBC Radio London, going on to become a freelance reporter and newsreader for a variety of radio stations.

    She is a guest lecturer on a number of PR, Journalism and Media courses and is also completing a PhD in social media law and ethics at City, University of London.

    Hear more from Holly at @Holly_PJ @OnlineMediaLaw and

Next steps

Enhance your business writing skills on this short course held in Central London.…