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Writing for Business Short Course

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Covid-19 update: The learning doesn’t have to stop, join our online community. We will be delivering courses remotely until further notice. Live tutor support and virtual lessons will take place during advertised teaching hours. The classes are taught in small groups, so you’ll get lots of support from your tutor. Book now.

The ability to write clearly, confidently and consistently is a sought-after skill in most workplaces. Good writing – in emails, reports, presentations, marketing materials or LinkedIn biographies – is vital for communicating the expertise of both the brand and the writer.

Why choose this course?

Our comprehensive Writing for Business short course empowers professionals to become confident and concise in their business writing skills.

Students will learn a variety of proven tools, techniques and styles of writing, plus how to adapt their copy effectively to different audiences and mediums.

Tutored by a journalist and copywriter of over 20 years, our 8 weekly evening classes help students improve – and enjoy using – their business writing skills.

Course overview

Please note this is a course for students already fluent in English and working in a business environment.

It is not suitable for those wishing to improve their English.

Students will be given homework and class exercises, and tutor feedback will be given throughout the course. You will be expected to share your written work with the group, as well as with the tutor, plus give and receive helpful feedback in class.

Topics explored in this interactive Writing for Business short course include how to:

  • Get to the point
  • Polish your bio and CV
  • Excel at writing effective emails
  • Write for the digital market
  • Edit copy to a professional standard
  • Engage your reader
  • Structure your copy for maximum positive impact.

There will be live tutor feedback, plus opportunities to have your copy edited.

  • “ This course has really boosted my confidence! I know I can still improve, but Maggie's given me the tools to make those improvements. Thank you so much for all her guidance and advice, as well as for clear feedback on my homework. ”

    Ed Draper

    Former student

  • “ I really enjoyed the course and have seen a huge improvement in my writing: more clarity, confidence, logic and brevity. A recent newsletter I sent out (to an audience of members and collaborators) received the most positive feedback of anything I've sent out. I attribute this success to the course. ”

    Sarah Novell

    Former student

  • “ Maggie has run the Writing for Business course in a thoughtful and engaging way, her welcoming demeanour making the weekly sessions a pleasure to be part of. I appreciate her feedback and openness to responding to specific questions on writing well. Her techniques on short titles and calls-to-action have already crept into my work - even my colleagues have adopted these rules. Maggie has done a brilliant job of running a very good course online. ”

    Rishi Raithatha

    Former student

  • “ The Writing for Business course has so far been very helpful, even with the limitations of remote learning. It has both introduced me to new formal writing concepts that I can apply in my own writing, and refreshed me on things I already knew but had forgotten! Less than half way through the course I already feel like I'm a better writer and critical reader. ”

    Daniel Buckley

    Former student

  • “ Maggie had a kind approach to everything, which allowed everyone to express their opinions without hesitation. I especially enjoyed the in-class exercises. They were extremely beneficial in helping me think instinctively. ”

    Aya Doyle

    Former student

  • “ The course was instrumental in confirming my strengths as a writer and allowed me to get a book deal with a major industry publisher. ”

    Sid Jandu

    Former student

  • “ Clear guidelines for improving one’s writing, helping to develop a nuanced approach to future written assignments ”

    Jasper Watkins

    Former student

  • “ I did the course in spring 2019 and the 10 weeks changed how I write. This is a great course that will give you the tools you need to communicate clearly and effectively with clients and colleagues. ”

    Tony Mulvahil

    Former student

  • “ Maggie is incredibly personable and friendly. She’s really talented and clearly has lots of knowledge to share. ”

    Shivani Shah

    Former student

  • “ A lot of insight into what I need to write better...the course tutor put a lot of effort and time in and I really appreciated him. ”

    Maria Reiso Mir

    Former student

  • “ Thank you so much for your knowledge, professionalism, humour and warmth ”

    Rachel Robinson

    Former student

  • “ It’s been one of the best courses and I would highly recommend it to colleagues and friends ”

    Maria James

    Former student

  • “ The ten week course has served as a useful introduction to various styles of writing and a timely revision of those with which I was already familiar. ”

    Clare Roberts

    Former student

What will I learn?

What will I learn?

Over 8 weekly 2-hour evening classes, the Writing for Business short course, will introduce you to:

Week 1

The essentials:

  • Your aims/interests
  • Different types of business writing, technical to social
  • The foundations of good business writing
Week 2
  • Understanding your reader:
  • Personalising your target reader
  • Identifying hotspots: what do they care about?
  • Tone of voice
Week 3

Style and structure:

  • Structure and layout know-how
  • Good headlines
  • What is ‘correct’? Grammar and punctuation
Week 4

Writing effective emails:

  • Subject lines, intros, sign offs and signatures
  • Best practice tips
  • Practical management
Week 5

Diving into digital:

  • Brevity, story and structure: avoiding disengagement
  • Writing for websites and social media
  • Readability tools
Week 6

Successful sales copy:

  • What’s in it for the reader?
  • The AIDA tool
  • Compelling calls to action
Week 7

Editing for excellence:

  • Editing and proofreading like a professional
  • Style guides and digital tools
  • Successful self-editing tips
Week 8

Marketing yourself:

  • Upgrade your CV
  • Your brand statement
  • Recommended resources.

Eligibility

Eligibility

Prerequisite knowledge

No specific qualifications are necessary but students should be working within a business environment and have a desire to improve their written skills within this context.

This course is not suitable for those wishing to improve their English.

English requirements

Applicants must be fluent in written and spoken English.

Teaching & assessment

Teaching & assessment

Students will be set homework and class exercises, and tutor feedback will be given throughout the course.

Students will be expected to share written work with the group as well as with the tutor, and give and receive feedback in class.

Recommended reading

Recommended reading

    On Writing Well, William Zinsser, Harper Perennial

    Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, Lynne Truss, Avery

    The 7 Habits of Highly Effective People, Steven R. Cover, Simon & Schuster

Tutor information

  • Maggie Richards

    Maggie Richards is a copywriter, author and trainer who empowers others to communicate with clarity, kindness and confidence.

    Honed over 20 years, her commercial writing excellence has supported the success of all kinds and sizes of business, from sole traders and charities to global giants, such as Harrods, Canon and Marks & Spencer.

    A former celebrity interviewer for The Times, The Times Educational Supplement and The Guardian, Maggie has a degree in English Language and Literature (Leeds) and a Postgraduate Diploma in Magazine Journalism (Cardiff).

    With Cher Chevalier, she co-wrote meditations that launched Calm, iTunes App of the Year 2017. BBC Radio have interviewed her several times, and a coffee table book she ghost-wrote was featured on ITV’s ‘This Morning’.

    Maggie has enjoyed teaching and uplifting diverse groups in the UK and abroad for over a decade.

    Read her work here: https://www.charity-copywriter.co.uk

Next steps

This freelance writing short course is aimed at those interested in writing as a journalist.…