Covid-19 update: The learning doesn’t have to stop, join our online community. We will be delivering courses remotely until further notice. Live tutor support and virtual lessons will take place during advertised teaching hours. The classes are taught in small groups, so you’ll get lots of support from your tutor. Book now.
The ability to write clearly, confidently and consistently is a sought-after skill in most workplaces. Good writing – in emails, reports, presentations, marketing materials or LinkedIn biographies – is vital for communicating the expertise of both the brand and the writer.
Our comprehensive Writing for Business short course empowers professionals to become confident and concise in their business writing skills.
Students will learn a variety of proven tools, techniques and styles of writing, plus how to adapt their copy effectively to different audiences and mediums.
Tutored by a journalist and copywriter of over 20 years, our 8 weekly evening classes help students improve – and enjoy using – their business writing skills.
Please note this is a course for students already fluent in English and working in a business environment.
It is not suitable for those wishing to improve their English.
Students will be given homework and class exercises, and tutor feedback will be given throughout the course. You will be expected to share your written work with the group, as well as with the tutor, plus give and receive helpful feedback in class.
Topics explored in this interactive Writing for Business short course include how to:
There will be live tutor feedback, plus opportunities to have your copy edited.
“ This course has really boosted my confidence! I know I can still improve, but Maggie's given me the tools to make those improvements. Thank you so much for all her guidance and advice, as well as for clear feedback on my homework. ”
“ I really enjoyed the course and have seen a huge improvement in my writing: more clarity, confidence, logic and brevity. A recent newsletter I sent out (to an audience of members and collaborators) received the most positive feedback of anything I've sent out. I attribute this success to the course. ”
“ Maggie has run the Writing for Business course in a thoughtful and engaging way, her welcoming demeanour making the weekly sessions a pleasure to be part of. I appreciate her feedback and openness to responding to specific questions on writing well. Her techniques on short titles and calls-to-action have already crept into my work - even my colleagues have adopted these rules. Maggie has done a brilliant job of running a very good course online. ”
“ The Writing for Business course has so far been very helpful, even with the limitations of remote learning. It has both introduced me to new formal writing concepts that I can apply in my own writing, and refreshed me on things I already knew but had forgotten! Less than half way through the course I already feel like I'm a better writer and critical reader. ”
“ Maggie had a kind approach to everything, which allowed everyone to express their opinions without hesitation. I especially enjoyed the in-class exercises. They were extremely beneficial in helping me think instinctively. ”
“ The course was instrumental in confirming my strengths as a writer and allowed me to get a book deal with a major industry publisher. ”
“ Clear guidelines for improving one’s writing, helping to develop a nuanced approach to future written assignments ”
“ I did the course in spring 2019 and the 10 weeks changed how I write. This is a great course that will give you the tools you need to communicate clearly and effectively with clients and colleagues. ”
“ Maggie is incredibly personable and friendly. She’s really talented and clearly has lots of knowledge to share. ”
“ A lot of insight into what I need to write better...the course tutor put a lot of effort and time in and I really appreciated him. ”
Maria Reiso Mir
“ Thank you so much for your knowledge, professionalism, humour and warmth ”
“ It’s been one of the best courses and I would highly recommend it to colleagues and friends ”
“ The ten week course has served as a useful introduction to various styles of writing and a timely revision of those with which I was already familiar. ”
Over 8 weekly 2-hour evening classes, the Writing for Business short course, will introduce you to:
Style and structure:
Writing effective emails:
Diving into digital:
Successful sales copy:
Editing for excellence:
No specific qualifications are necessary but students should be working within a business environment and have a desire to improve their written skills within this context.
This course is not suitable for those wishing to improve their English.
Applicants must be fluent in written and spoken English.
Students will be set homework and class exercises, and tutor feedback will be given throughout the course.
Students will be expected to share written work with the group as well as with the tutor, and give and receive feedback in class.
On Writing Well, William Zinsser, Harper Perennial
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, Lynne Truss, Avery
The 7 Habits of Highly Effective People, Steven R. Cover, Simon & Schuster
Maggie Richards is a copywriter, author and trainer who empowers others to communicate with clarity, kindness and confidence.
Honed over 20 years, her commercial writing excellence has supported the success of all kinds and sizes of business, from sole traders and charities to global giants, such as Harrods, Canon and Marks & Spencer.
A former celebrity interviewer for The Times, The Times Educational Supplement and The Guardian, Maggie has a degree in English Language and Literature (Leeds) and a Postgraduate Diploma in Magazine Journalism (Cardiff).
With Cher Chevalier, she co-wrote meditations that launched Calm, iTunes App of the Year 2017. BBC Radio have interviewed her several times, and a coffee table book she ghost-wrote was featured on ITV’s ‘This Morning’.
Maggie has enjoyed teaching and uplifting diverse groups in the UK and abroad for over a decade.
Read her work here: https://www.charity-copywriter.co.uk