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Starting Up in Business Short Course

Key information

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Delivery of this module will be online due to government-issued guidelines during the Covid-19 pandemic and may be made available face-to-face subject to Public Health England recommendations. Please submit your application and, once reviewed by the module leader, you will receive more specific information about the online delivery of your module and assessments.

Starting a business is an exciting, yet daunting process. This popular evening course aims to support anyone embarking on a new business venture providing them with the knowledge to build their business and succeed.

Why choose this course?

Delivered as 10 weekly evening classes, the Starting Up in Business short course combines academic expertise with practical knowledge - ideal for people looking to start their own business but who are not sure where to begin.

Led by industry experts who have started businesses themselves, students will develop a wide set of entrepreneurial skills and gain essential knowledge in planning, marketing and managing finance.

Course overview

The Starting Up in Business part-time course highlights the key issues to be considered, from marketing and sales to finance and legal requirements.

Topics will include:

  • The psychology behind starting a business and processes involved;
  • Business formats;
  • Market research;
  • The importance of cash flow.
  • “ This is a great short course that provides an overview of what's needed when running a business. ”

    Suparna Malhotra

    Former student

  • “ The tutor was very patient and inspiring ”


    Former student

What will I learn?

What will I learn?

  • Understand the stages involved in setting up a business;
  • Gather an understanding of the financial needs and legal requirements for a small business;
  • Be able to construct and prepare and present a business plan;
  • Understand the nature and requirements of the  market and marketing
  • Budgeting to enable better business cash flow management.

Topics covered:

  • Psychology and Motivation
  • Principles of Marketing
  • Business Planning
  • Structure, legal entities and Intellectual Property Protection
  • Finance and Management Accounting
  • Branding Networking and PR Matters
  • Operational Issues including people management
  • PR and Advertising
  • Sources of Finance
  • Valuing the Business



Prerequisite knowledge

Participants should be keen to develop their own business idea. Anyone who has just started running their own business or is thinking of doing so will benefit from this course.

English requirements

Formal qualifications are not required but participants who do not speak good English may find this Business Start Up course challenging.

Teaching & assessment

Teaching & assessment

Each week has a main subject topic and a supplementary topic depending on the level of classroom involvement. All participants are encouraged to do research in the background. Some participants write a business plan over the period of the course, but this is not compulsory. There is no formal assessment.

Recommended reading

Recommended reading

  • Jones, Gary (1998) Starting Up. How to launch and grow the new business.  Natwest Small Business Handbooks, Financial Times Prentice Hall
  • Williams, Sara (2002) Lloyds TSB Small Business Guide. Vitesse Media plc
  • Harrison, John (1989) Finance for the Non-financial Manager. All You Need to Know About Business Finance. Harper Collins
  • Roshtorn, John et al. (1994) The Small Business action Kit. Kogan Page
  • Nicou, M, C. Ribbings and E. Ading (1994) Sell Your Knowledge - The Professionals Guide to Winning More Business. Kogan Page
  • Bird, Drayton (2002) How to Write Sales Letters that Sell. Kogan Page
  • Bridge, Rachael (2012) How to start a business without any money
  • Waite, Robin (2015) Online Business StartUp
  • Williams,  Sara  (2016) Financial Times Guide to Business Start Up
  • Google "starting up in business" and you will find a number of useful sites giving advice from HMRC, the banks and businesslink to a number of advice centres.

There are several books available entitled "starting up in business" all of which give good advice - the tutors prefer recommending more inspirational literature such as biographies by people who have been there and succeeded (or indeed failed). Examples will be given throughout the course.

Tutor information

  • Martin Deal

    Martin Deal holds an MBA and has been teaching at City for the past nine years. He has extensive experience of working with owners/managers of small business enterprises.

    Martin runs his own companies and advises small businesses on many aspects of business including the use of Digital Technology and Marketing techniques.

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