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Introduction to Broadcast Journalism Short Course

Key information

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Covid-19 update: The learning doesn't have to stop, join our online community. We will be delivering courses remotely until further notice. Live tutor support and virtual lessons will take place during advertised teaching hours. The classes are taught in small groups, so you'll get lots of support from your tutor. Book now.

This 10 week short course is aimed at those interested in developing basic journalism and media skills, specifically skills in digital and broadcast journalism, many of which are now relevant to those both inside and outside of ‘the industry’.

Why choose this course?

Led by an experienced broadcast journalist, the course focuses on developing knowledge and key skills in media and journalism, from considering initial ideas for a story, through to how to best present different kinds of content to a variety of audiences.

You will develop an understanding in identifying what makes something ‘newsworthy’ and how to consider different angles to approach a subject, through to researching, interviewing and presenting this content in a way that appeals to different audiences and is tailored to suit different platforms.

City, University of London is one of the most reputable universities in the area of journalism; ranking 1st in London for Communication and Media Studies, according to the Complete University Guide 2018. Due to our excellent links within the media sector, the university is able to offer exceptional courses at low cost.

Taught over 10 weekly evening classes and delivered from our central London location, this journalism course offers expert tuition and the flexibility of part-time study.

Course overview

This is a practical and creative course that will cover the basic needs of anyone interested in creating and sharing original content.

The journalistic skills you will develop include:

  • Identifying newsworthy subject matter and developing story ideas
  • Investigating different angles through which to approach and pitch a story
  • Identifying potential sources and interviewees, and developing interviewing skills
  • How to tailor news content to suit different audiences and brands
  • Presenting stories for different platforms (Radio, Television and Online)
  • The basic legal and ethical issues to consider when publishing or broadcasting your own content
  • Hand-on, practical experience writing, presenting and pitching content.

Please note: this course does not include training on video and audio editing/software.

The broadcast journalism short course will cover the basic legal and ethical issues to consider when publishing or broadcasting your own content.
Topics and subject matter are open to whatever suits your own needs and interests (e.g. business news, social issues, food and lifestyle, crime, health, community news etc.), with plenty of opportunity to experiment with ideas.
This dynamic course offers an excellent introduction to broadcast journalism, and is ideal for those who are new to journalism and want to develop their understanding and confidence with a variety of key media skills.
It is not designed as a replacement for an accredited journalism degree and is not for those wishing to develop their English language skills.

  • “ Holly was lovely, welcoming and approachable. She adapted the class to our individual needs and kept it fun and relevant. ”

    Bella Ryan

    Former student

  • “ A really comprehensive, engaging and enjoyable course [with] so much practical experience. I quickly got over any fears and built my confidence. ”

    Sarah Harrison

    Former student

What will I learn?

What will I learn?

Over the course of 10 weekly evening classes on the ‘Introduction to Broadcast Journalism’ short course, you will learn:

  • Introductions, course overview, key information & what is ‘newsworthy’: journalists’ secret weapon.
  • Researching & developing stories, getting noticed: ‘Angles’, headlines & audience.
  • Legal and ethical issues (basic media laws, such as contempt, privacy, defamation, copyright etc.) and journalism codes of conduct.
  • Interviewing: Finding people, tips (before, during, after) and practicing ‘live’ techniques.
  • Writing for broadcast (TV and Radio) considerations for visual/audio audiences & Photo-journo basics.
  • Radio: Principles and practice (live and pre-rec presenting and reporting techniques).
  • TV: Principles and practice (live and pre-rec presenting and reporting techniques).
  • Writing content for online/print (writing techniques, SEO, proofing, social media, etc.)
  • Pitching content part 1: Principles of branding, audience, newsworthiness, platform, clients etc.
  • Pitching content part 2: Final content pulled together for online publication and practice pitches.



Prerequisite knowledge

Student should have a strong interest and enthusiasm for journalism, media and current affairs

English requirements

Applicants must be proficient in written and spoken English.

Teaching & assessment

Teaching & assessment

There is no formal assessment for the journalism course but students are expected to contribute to class discussions, complete any homework assignments and be open to giving and receiving feedback on their work in progress.

Recommended reading

Recommended reading

Tutor information

  • Holly Powell-Jones

    Holly Powell-Jones started in news in 2011 and has been designing and running her own media training since 2013.

    She began her career presenting and producing content for TV news show ‘London 360’ and BBC Radio London, going on to become a freelance reporter and newsreader for a variety of radio stations.

    She is a guest lecturer on a number of PR, Journalism and Media courses and is also completing a PhD in social media law and ethics at City, University of London.


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