Explore how to write great copy for the most popular marketing mediums: websites, emails, blogs, social media, brochures and packaging.
Held at our central London campus, our Introduction to Copywriting course is aimed at small business owners, marketing professionals, journalists, freelance writers and individuals interested in improving their commercial copywriting skills and/or written communication across print and digital formats.
This one-day interactive Introduction to Copywriting course will explore how to write great copy for the most popular marketing mediums: websites, emails, blogs, social media, brochures and packaging.
The practical course is ideal for anyone keen to explore the art and science of good commercial copywriting.
Words are powerful. They shape our life. They define us. Mastering our communication is a way of showing we care - about our customers, our brand and, above all, ourselves.
This one-day Introduction to Copywriting workshop will empower you with essential skills to take your copywriting to new levels of professionalism, polish and positive impact. The focus will be on:
The course will also take into consideration the individual interests of each group.
Please consider bringing a laptop or tablet for in-class exercises. WiFi access will be provided.
“ Maggie ran a successful introduction to copywriting online workshop for City University. She was thorough, helpful, humorous and very well organized. I really enjoyed the workshop and found the practical activities that she held to be immensely useful. ”
“ It gave me exactly what I was looking for, and actually exceeded my expectations of its practicality. For that, it truly was worth every penny. ”
On the Introduction to Copywriting workshop you will discover:
Participants will also be offered the opportunity to have one text of up to 400 words copy-edited by the tutor if sent within seven days of the workshop end, plus a PDF of inspirational quotes, and tips from leading commercial copywriters.
This course is ideal for small business owners, freelance writers, journalists, or anyone interested in improving their written communication and copywriting skills.
Although attendees are welcomed from across all industry sectors, the course is not aimed at those wishing to write advertising copy.
Fluent spoken and written English is essential.
Please note this class is not suitable for students wishing to improve their English language skills.
A one-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.
One piece of homework copyedited after the course.
On Writing Well, William Zinsser, Harper Perennial
Big Magic, Elizabeth Gilbert, Bloomsbury
The Copywriter’s Handbook to Writing Copy That Sells, Robert W Bly, Owl Books
Maggie Richards is a freelance journalist, copywriter and author who empowers others to communicate with clarity and confidence.
Honed over 20 years, her commercial writing excellence has supported the success of all kinds and sizes of business, from sole traders to global giants, such as Harrods, Shell and Marks & Spencer.
A former celebrity interviewer for The Times, The Times Educational Supplement, and The Guardian, Maggie has a degree in English Language & Literature (Leeds), and a Postgraduate Diploma in Magazine Journalism (Cardiff).
With Cher Chevalier, she co-wrote meditations that launched Calm, iTunes App of the Year 2017. A coffee table book she ghostwrote was featured on ITV’s This Morning.
Maggie has enjoyed teaching and uplifting diverse groups in the UK and abroad for over a decade.
Read her work here: http://www.theenglishwriters.com/