Covid-19 update: The learning doesn’t have to stop, join our online community. We will be delivering courses remotely until further notice. Live tutor support and virtual lessons will take place during advertised teaching hours. The classes are taught in small groups, so you’ll get lots of support from your tutor. Book now.
Explore how to write great copy for the most popular marketing mediums: websites, emails, social media and packaging.
Held at our central London campus, our Introduction to Copywriting course is aimed at small business owners, marketing professionals, journalists, freelance writers and individuals interested in improving their commercial copywriting skills and/or written communication across print and digital formats.
This one-day interactive Introduction to Copywriting course will explore how to write great copy for the most popular marketing mediums: websites, emails, social media and packaging.
The practical course is ideal for anyone keen to explore the art and science of good commercial copywriting.
Words are powerful. They shape our life. They define us. Mastering our communication is a way of showing we care - about our customers, our brand and, above all, ourselves.
This one-day Introduction to Copywriting workshop will empower you with essential skills to take your copywriting to new levels of professionalism, polish and positive impact. The focus will be on:
The course will also take into consideration the individual interests of each group.
If taking place on campus, please consider bringing a laptop or tablet for in-class exercises. WiFi access will be provided.
“ Maggie ran a successful introduction to copywriting online workshop for City University. She was thorough, helpful, humorous and very well organized. I really enjoyed the workshop and found the practical activities that she held to be immensely useful. ”
“ It gave me exactly what I was looking for, and actually exceeded my expectations of its practicality. For that, it truly was worth every penny. ”
“ A good test of how much I've enjoyed a seminar is how often I find myself looking at my watch. On the Introduction to Copywriting course I may as well not have worn one. Maggie oozes confidence and authority, making it clear she's a master of her art. I've been writing copy for a living for several years now, but I attended the workshop to hone my skills. I learned plenty and had a good time. Highly recommended. ”
On the Introduction to Copywriting workshop you will discover:
This course is ideal for small business owners, freelance writers, journalists, or anyone interested in improving their written communication and copywriting skills.
Although attendees are welcomed from across all industry sectors, the course is not aimed at those wishing to write advertising copy.
Fluent spoken and written English is essential.
Please note this class is not suitable for students wishing to improve their English language skills.
A one-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.
One piece of homework copyedited after the course.
On Writing Well, William Zinsser, Harper Perennial
Big Magic, Elizabeth Gilbert, Bloomsbury
The Copywriter’s Handbook to Writing Copy That Sells, Robert W Bly, Owl Books
Maggie Richards is a copywriter, author and trainer who empowers others to communicate with clarity, kindness and confidence.
Honed over 20 years, her commercial writing excellence has supported the success of all kinds and sizes of business, from sole traders and charities to global giants, such as Harrods, Canon and Marks & Spencer.
A former celebrity interviewer for The Times, The Times Educational Supplement and The Guardian, Maggie has a degree in English Language and Literature (Leeds) and a Postgraduate Diploma in Magazine Journalism (Cardiff).
With Cher Chevalier, she co-wrote meditations that launched Calm, iTunes App of the Year 2017. BBC Radio have interviewed her several times, and a coffee table book she ghost-wrote was featured on ITV’s ‘This Morning’.
Maggie has enjoyed teaching and uplifting diverse groups in the UK and abroad for over a decade.
Read her work here: https://www.charity-copywriter.co.uk