Digital has become the primary medium for marketing. It is now essential for all marketers to have good digital knowledge and skills, for websites, social media and digital advertising.
This entry-level Digital Marketing Fundamentals short course has been designed for all those who have limited knowledge of digital marketing, or lack confidence in the area.
The course gives an overview of the key digital marketing skills, including planning a website, website promotion, email and Search Engine Optimisation (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing.
Our Digital Marketing Fundamentals short course offers maximum flexibility, delivered over 10 weeks as evening courses, from our Central London location.
Our part-time Digital Marketing Fundamentals course provides a practical framework to develop customised digital marketing programmes and is designed for marketers, managers and individuals who want to take advantage of new marketing techniques.
The use of modern technologies to integrate marketing will be discussed, with the opportunity in the final week to work in groups to present a fictional digital marketing concept.
“ Tutor was excellent – helpful, experienced, relevant content. As an overview to the subject, I would highly recommend [this course]. Met like-minded people, who were all interested and attentive. Good price, great location and length, would highly recommend to others. ”
Chris Parker
Former student
“ Provides a lot of information on the subject and gives you a wider view of the digital world and latest communications trends. ”
Anon
Alumni
This is an introductory level course, so no prior experience of digital marketing is necessary, although it may be beneficial.
Applicants must be proficient in written and spoken English.
Informal assessment will take place through group discussion, class room activities, questions and answers sessions as guided by your tutor.
Professional bodies
Publications
Marketing
Digital Age/Internet
E-marketing
Relationship Marketing
CRM/e-CRM
Please note that later editions may be available. Further resources will be recommended by the tutor.
Martin Deal
Martin Deal is a graduate of Cass Business School. Since graduating, he has worked in many countries around the world in IT sales, strategy, marketing, finance and related areas.
In 2016 Martin, in conjunction with two partners, set up Silver Foxes (Digital) Ltd – a digital marketing agency focused on providing growth in the SME sector through proactive digital marketing across a range of digital channels.
Martin also teaches the Digital Marketing Fundamentals course at City. His courses are extremely popular, with over 1,000 attendees since he started teaching digital marketing at City seven years ago. Many of Martin’s students have gone on to develop careers in digital marketing on the basis of attending this programme.
