Studying Behavioural Economics at City will help you develop a profound understanding of how and why people make the decisions they do.

The subject applies psychology to understand consumer behaviour in the markets, finance and other kinds of decision-making.

Our research group at City aims to explain consistent violations of rationality and biases frequently observed in economic experiments and other environments.

Professor Peter Ayton talks about the MSc Behavioural Economics course at City.

Career perspectives

Behavioural economics graduates are highly valued by a range of employers – from companies who want to know why customers choose to buy certain products to public sector agencies who want to improve public welfare by understanding people’s behaviour and choices about food or exercise.

Graduates go into roles like economic consultant, public policy specialist, political campaigning and public relations, financial trading, marketing, sales and consumer psychology.