Module 1: Digital Marketing Tools and Tactics
This intensive, one-day digital marketing course is for people who have a basic understanding of digital marketing and want a practical "know how" course to establish a solid foundation using the latest tools and tactics available to Digital Marketeers today.
Module 2: Digital Marketing Strategy Planning
Building a customer-centric marketing strategy involves understanding our customers' behaviour, mapping an associated buying journey and employing appropriate digital tactics and tools at the right times. This course helps you to design an optimal sales and marketing funnel for your business by combining data, digital marketing strategy and real world sale tactics.
Attendees should have a solid knowledge of digital marketing tools and tactics.This is an excellent follow up short course for anyone who has completed the "Digital Marketing Tools and Tactics" course.
Module 3: Digital Marketing Strategy Management
This course looks deeper at the practical and theoretical techniques for successful strategy management: how we continually plan, execute and measure a marketing strategy. This course will look at tools and tactics for ensuring tasks are managed, the right results are measured and the right strategic direction is maintained.
Attendees should have a solid knowledge of digital marketing strategy planning.This is an excellent follow up short course for anyone who has completed the "Digital Marketing Strategy Planning" course.
You will need a good level of spoken and written English to enrol on this course.