Our 10-week Practical Digital Marketing evening course provides step-by-step guidance on delivering online marketing campaigns, which you will set up and evaluate in class.
No starting dates
-
Starting date to be confirmed
- Duration: 10 weeks (unconfirmed)
- Fees: £480 (unconfirmed)
- Location: Online (unconfirmed)
Course overview
Whether you are a business StartUp, an established business or you simply want to position your own personal online brand, you will need two things:
1. A strategy
2. The skills required to manage its delivery.
Our online Digital Marketing course focuses on both the application of digital marketing techniques and the theory that underpins it.
On completion of this marketing training course, you will have the practical knowledge and skill-set to operate a multi-channelled digital marketing strategy, in a broad and meaningful way.
You will learn essential digital marketing skills to build your brands presence online - either through delivering an existing brand marketing strategy or building your own 'personal brand' objectives through digital channels.
We recommend bring a laptop so that you will be able to refer to online resources and practice using digital marketing platforms as part of your learning.
Who is it for?
Our Practical Digital Marketing course is ideal for marketeers looking to enhance their digital skills or non-marketing professionals seeking a useful overview of marketing, with emphasis on digital tools, tactics and techniques.
Find out more about our Business at City, University of London courses
Timetable
This course takes place once a week at 18.30 for 10 weeks.
City Short Courses follow the academic year, delivering courses over three terms. These include:
- Autumn - October
- Spring - January
- Summer - April
Benefits
- Apply digital skills to a large multi-national company, an SME business or a StartUp
- Manage effective marketing communication across a variety of social, search, website, app and advertising channels
- Taught by the founder of a successful digital marketing agency
- Accessible, online classes taught in small groups
What will I learn?
Learn a step-by-step method for positioning, developing and growing an online proposition or brand. Detailed knowledge of tools, techniques and tactics including website strategy, app strategy, social media strategy, content marketing, video Marketing, SEO, PPC; and remarketing.
You will have access to online resources to implement your learning in class, using online platforms such as Facebook, Instagram, Google Ads and Google Analytics.
Course Topics:
- Digital Marketing Strategy 101
- Website/Mobile App Design and Development
- Content Marketing
- Social Media Marketing (SMM)
- Social Media Advertising (SMA)
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Reporting and Strategy Management
Assessment and certificates
You will be set weekly reading assignments, which will be drawn upon and discussed in class.
While there is no official assessment, you will gain most from the course through commitment to reading homework and participation in class.
The short courses at City are not accredited, but you will be awarded an official City, University of London certificate if you attend at least 70 percent of the classes.
Eligibility
We do not ask for any official qualifications to enrol on our short courses, only an enthusiasm for learning and a genuine interest in the subject area.
English requirements
You will need a good level of spoken and written English to enrol on this course.