Our Introduction to Marketing online short course provides a comprehensive background to marketing and its main principles. Over the course of 10 weekly classes, you will learn the key theories of marketing and how to apply them in practice.
Focused and dynamic, our marketing training course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientated approach.
By the end of the course you will have a better understanding on the principles of marketing along with the tools and knowledge to plan and implement a successful marketing strategy.
Who is it for?
If you’re looking to develop your brand using a range of new and innovative marketing techniques you will benefit from our Marketing short course.
Find out more about our Business at City, University of London courses
This Introduction to Marketing short course takes place once a week at 18.30 for 10 weeks.
City Short Courses follow the academic year, delivering courses over three terms. These include:
- Autumn - October
- Spring - January
- Summer - April
- Elevate your brand to success with the industry focused course, taught by leading marketing consultant
- Accessible, online course taught in small classes
- Awarded a City, University of London certificate