Marketing: An Introduction

Our Introduction to Marketing online short course provides a comprehensive background to marketing and its main principles. Over the course of 10 weekly classes, you will learn the key theories of marketing and how to apply them in practice.

Focused and dynamic, our marketing training course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientated approach.

By the end of the course you will have a better understanding on the principles of marketing along with the tools and knowledge to plan and implement a successful marketing strategy.

Who is it for?

If you’re looking to develop your brand using a range of new and innovative marketing techniques you will benefit from our Marketing short course.

Timetable

This Introduction to Marketing short course takes place once a week at 18.30 for 10 weeks.

City Short Courses follow the academic year, delivering courses over three terms. These include:

• Autumn - October
• Spring - January
• Summer - April

Benefits

• Elevate your brand to success with the industry focused course, taught by leading marketing consultant
• Accessible, online course taught in small classes
• Awarded a City, University of London certificate

Over the course of 10-weekly evening classes on the Marketing short courses, you will learn to:

• Understand the basic principles of marketing
• Understand marketing theory and models
• Apply theory and related models to given examples
• Asses and select marketing models for application
• Understand customer orientation
• Apply marketing application to given commercial situations.

You will be set weekly reading assignments, which will be drawn upon and discussed in class.

While there is no official assessment, you will gain most from the course through commitment to reading homework and participation in class.

The short courses at City are not accredited, but you will be awarded an official City, University of London certificate if you attend at least 70 percent of the classes.

We do not ask for any qualifications to enrol on our short courses, simply an enthusiasm for learning and a genuine interest in the subject area.

English requirements

You will need a good level of spoken and written English to enrol on this course.