Introduction to Copywriting

Our online Introduction to Copywriting course is aimed at small business owners, marketing professionals, freelance writers and individuals interested in learning beginners’ commercial copywriting skills for digital and print formats.

This interactive Introduction to Copywriting course, held over two weekend mornings, will explore how to craft compelling copy for some of the most popular marketing mediums: websites, emails and packaging.

It is ideal for anyone keen to learn the proven basics of good commercial copywriting in less than a day – and have fun along the way.

You will be introduced to:

• Devotion to detail: the future-proof foundations of good copywriting
• 3 proven steps to dazzling digital copy
• Engaging your reader, including tone of voice insights
• The power of ‘pruning’ – editing for excellence
• Fun and practical in-class writing exercises in groups and solo
• Live and detailed tutor feedback
• 16 copywriting quick wins
• The attributes and attitude of a successful copywriter
• Recommended resources to keep your copy sharp
• How and where to find freelance copywriting jobs.

Led by an expert copywriter and former national press journalist, this experiential course will also take into consideration the individual interests of each group.

As an added bonus, students who present a successful idea for the City Short Courses blog will have the opportunity to have their article professionally edited and published on the site. Details will be given on the course.

Who is it for?

Our two-day interactive Introduction to Copywriting course is aimed at small business owners, marketing professionals, journalists, freelance writers and individuals interested in improving their commercial copywriting skills and/or written communication across print and digital formats.

Timetable

The course will take place over two mornings.

Benefits

• Taught by an industry professional
• Accessible, online classes
• Awarded a City, University of London certificate on completion

As beginners on the Introduction to Copywriting masterclass you will discover:

• How to add instant impact to your marketing copy: websites, emails, adverts and more
• Why clarity, brevity and simplicity are your allies
• How to write powerful headlines and calls to action
• How consistency is a key to compelling copy
• How to take what you’ve written to the next level
• How to refine your copy until flawless
• The power of helpful feedback.

There is no formal assessment – certificates are awarded based on 70% attendance. However, you will be given written exercises in class, and students are offered live feedback by the tutor throughout the course.

As an added bonus, students who present a successful idea for the City Short Courses blog will have the opportunity to have their article professionally edited and published on the site. Details will be given on the course.

This course is ideal for those considering a new career, small-business owners, marketing professionals, freelance writers, journalists, or anyone interested in improving their written communication skills.

English requirements

Fluent spoken and written English is essential.

Please note this class is not suitable for students wishing to improve their English language skills.

• Copywriting Made Simple, Tom Albrighton, ABC Business Communications 
• On Writing Well, William Zinsser, Harper Perennial
• Big Magic, Elizabeth Gilbert, Bloomsbury