Explore how to write great copy for the most popular marketing mediums: websites, emails, blogs, social media, brochures and packaging.
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- Fees: £90
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- Location: Online
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Starting date:
- Duration: 2 days
- Time: to
- Fees: £90 (no VAT)
- Occurs every: Saturday and Sunday
- Location: Online
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Starting date:
- Duration: 2 days
- Time: to
- Fees: £90
- Occurs every: Saturday and Sunday
- Location: Online
- Booking deadline:
Course overview
Words are powerful. They shape our life. They define us. Mastering our communication is a way of showing we care - about our customers, our brand and, above all, ourselves.
This two-day Introduction to Copywriting workshop will empower you with essential skills to take your copywriting to new levels of professionalism, polish and positive impact. The focus will be on:
- What it takes to be a skilled copywriter
- Unmissable dos and don’ts of well-crafted copy
- Engaging your audience, including tone of voice
- The importance of SEO copywriting
- Finding the ‘sweet spot’ where creativity marries commerce
- Being - and staying - inspired by excellence.
The course will also take into consideration the individual interests of each group.
Please consider bringing a laptop or tablet for in-class exercises. WiFi access will be provided.
Who is it for?
Held at our central London campus, our two-day interactive Introduction to Copywriting course is aimed at small business owners, marketing professionals, journalists, freelance writers and individuals interested in improving their commercial copywriting skills and/or written communication across print and digital formats.
Find out more about our Creative writing and publishing at City, University of London courses
Timetable
The course will take place on a Saturday and Sunday between 10.30 and 12.30.
Benefits
A highly practical introduction to the art and science of good commercial copywriting.
What will I learn?
On the Introduction to Copywriting workshop you will discover:
- How to add instant impact to your marketing: websites, emails, social media, brochures and more
- How to put the reader first and why
- How to write powerful headlines, subject lines and ‘calls to action’
- How to adapt your content to print and digital audiences
- How to refine your copy until flawless
- How to stay inspired and aim for excellence in every piece you write.
Participants will also be offered the opportunity to have one text of up to 400 words copy-edited by the tutor if sent within seven days of the workshop end, plus a PDF of inspirational quotes, and tips from leading commercial copywriters.
Assessment and certificates
A two-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.
One piece of homework copyedited after the course.
Students who complete 70% of the classes will receive a certificate of completion at the end of the course.
Eligibility
This course is ideal for small business owners, freelance writers, journalists, or anyone interested in improving their written communication and copywriting skills.
Although attendees are welcomed from across all industry sectors, the course is not aimed at those wishing to write advertising copy.
English requirements
Fluent spoken and written English is essential.
Please note this class is not suitable for students wishing to improve their English language skills.
Recommended reading
- On Writing Well, William Zinsser, Harper Perennial
- Big Magic, Elizabeth Gilbert, Bloomsbury
- The Copywriter’s Handbook to Writing Copy That Sells, Robert W Bly, Owl Books.