Introduction to Copywriting

Words are powerful. They shape our life. They define us. Mastering our written communication is a way of showing we care – about our customers, our brand and ourselves.

This one-day Introduction to Copywriting online workshop aims to empower you with the clarity and tools to take your copywriting to new levels of professionalism, polish and positive impact.

You will be introduced to:

• The attributes and attitude of a successful copywriter
• Engaging your reader, including tone of voice
• The power of ‘pruning’: editing for excellence
• How to quickly adapt your copy for maximum engagement on Facebook, Instagram, Twitter, and LinkedIn
• The easy essentials of SEO copywriting
• Fun and practical in-class writing exercises
• Live tutor feedback
• 10 copywriting quick wins
• How and where to find freelance copywriting jobs
• Free recommended resources to keep your copy sharp.

Led by an expert copywriter, the experiential course will also take into consideration the individual interests of each group.

Please have a laptop or computer for in-class exercises.

If taking place on campus, please consider bringing a laptop or tablet for in-class exercises. WiFi will be provided.

Who is it for?

Held at our central London campus, our two-day interactive Introduction to Copywriting course is aimed at small business owners, marketing professionals, journalists, freelance writers and individuals interested in improving their commercial copywriting skills and/or written communication across print and digital formats.

Timetable

The course will take place on a Saturday and Sunday between 10.30 and 12.30.

Benefits

A highly practical introduction to the art and science of good commercial copywriting.

On the Introduction to Copywriting workshop you will discover:

• How to add instant impact to your marketing: websites, emails, social media, brochures and more
• How to put the reader first and why
• How to write powerful headlines, subject lines and ‘calls to action’
• How to adapt your content to print and digital audiences
• How to refine your copy until flawless
• How to stay inspired and aim for excellence in every piece you write.

Participants will also be offered the opportunity to have one text of up to 400 words copy-edited by the tutor if sent within seven days of the workshop end, plus a PDF of inspirational quotes, and tips from leading commercial copywriters.

A two-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.

One piece of homework copyedited after the course.

Students who complete 70% of the classes will receive a certificate of completion at the end of the course.

This course is ideal for small business owners, freelance writers, journalists, or anyone interested in improving their written communication and copywriting skills.

Although attendees are welcomed from across all industry sectors, the course is not aimed at those wishing to write advertising copy.

English requirements

Fluent spoken and written English is essential.

Please note this class is not suitable for students wishing to improve their English language skills.

• On Writing Well, William Zinsser, Harper Perennial
• Big Magic, Elizabeth Gilbert, Bloomsbury
• The Copywriter’s Handbook to Writing Copy That Sells, Robert W Bly, Owl Books.