Explore how to write great copy for popular marketing mediums: websites, emails, social media and packaging.
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Starting date:
- Duration: 2 days
- Time: to
- Fees: £90 (no VAT)
- Occurs every: Saturday and Sunday
- Location: Online
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Starting date:
- Duration: 2 days
- Time: to
- Fees: £90 (no VAT)
- Occurs every: Saturday and Sunday
- Location: Online
- Booking deadline:
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Starting date:
- Duration: 2 days
- Time: to
- Fees: £90 (no VAT)
- Occurs every: Saturday and Sunday
- Location: Online
- Booking deadline:
Testimonials
Course overview
Our Introduction to Copywriting online course is aimed at small business owners, marketing professionals, freelance writers and individuals interested in learning beginners’ commercial copywriting skills for digital and print formats.
This interactive Introduction to Copywriting course, held over two mornings, will explore how to craft compelling copy for the most popular marketing mediums: websites, social media and packaging.
It is ideal for anyone keen to learn the proven basics of good commercial copywriting in under than a day - and have fun along the way.
You will be introduced to:
- The attributes and attitude of a successful copywriter
- Engaging your reader, including tone of voice
- The power of ‘pruning’: editing for excellence
- How to quickly adapt your copy for maximum engagement on Facebook, Instagram, Twitter, and LinkedIn
- The easy essentials of SEO copywriting
- Fun and practical in-class writing exercises
- Live tutor feedback
- 10 copywriting quick wins
- How and where to find freelance copywriting jobs
- Free recommended resources to keep your copy sharp.
Led by an expert copywriter, the experiential course will also take into consideration the individual interests of each group.
Who is it for?
Our two-day interactive Introduction to Copywriting course is aimed at small business owners, marketing professionals, journalists, freelance writers and individuals interested in improving their commercial copywriting skills and/or written communication across print and digital formats.
Find out more about our Non-fiction writing at City, University of London courses
Timetable
The course will take place on a Saturday and Sunday morning.
Benefits
- Taught by an industry professional
- Accessible, online classes
- Awarded a City, University of London certificate on completion
What will I learn?
- How to add instant impact to your marketing copy: websites, emails, social media and more
- How to take the stress out of social media posting
- How to put the reader first and why
- How to write powerful headlines and calls to action
- How to adapt your content to print and digital audiences
- How to refine your copy until flawless
- Why it’s worth aiming for excellence in every piece.
Assessment and certificates
A two-day, seminar-style workshop. Written exercises in class. Q&As with the tutor throughout.
One piece of homework copyedited after the course.
Students who complete 70% of the classes will receive a certificate of completion at the end of the course.
Eligibility
This course is ideal for small business owners, freelance writers, journalists, or anyone interested in improving their written communication and copywriting skills.
Although attendees are welcomed from across all industry sectors, the course is not aimed at those wishing to write advertising copy.
English requirements
Fluent spoken and written English is essential.
Please note this class is not suitable for students wishing to improve their English language skills.
Recommended reading
- Copywriting Made Simple, Tom Albrighton, ABC Business Communications
- On Writing Well, William Zinsser, Harper Perennial
- Big Magic, Elizabeth Gilbert, Bloomsbury