The Introduction to Broadcast Journalism short course is taught over 10 two-hour evening sessions.
Week 1: Introductions & what is ‘newsworthy’? The journalists’ secret weapon to drive audience interest. Putting it into practice with your own broadcast story script.
Week 2: Researching & developing stories, and why branding matters. ‘Angles’, headlines & audience. How do editors/commissioners select stories to cover? What makes a great feature?
Week 3: Legal and ethical issues in broadcasting (basic introduction to media laws, such as contempt, privacy, defamation, copyright etc.) and journalism codes of conduct: Analysing risky 'real life' scenarios.
Week 4: Interviewing: Finding people, tips (before, during, after) and practising ‘live’ interview techniques. Advice on managing interview disasters/nightmare interviewees.
Week 5: Writing for broadcast (TV and Radio) considerations for visual/audio audiences. Discussion of example scripts. Putting together your own scripts for week six and seven.
Week 6: Radio: Principles and practice (live and pre-rec presenting and reporting techniques). Recording your own scripted headlines and/or radio reports.
Week 7: TV: Principles and practice (live and pre-rec presenting and reporting techniques). Recording your own 'live' report as a piece to camera and/or 'live' interview on camera.
Week 8: Pitching content part 1: Principles of branding, audience, newsworthiness, platform, clients etc. Bringing it all together to create a pitch. What makes a great online write up? Examples for discussion. Real life example pitches: Who got a commission & why?
Week 9: Pitching content part 2: Finish and present your own original pitch, and receive feedback on it. Role-playing negotiating a commission (and payment!) with an editor.
Week 10: Tips for freelancers/job seekers/media professionals. Advice on networking and finding work. Further resources, advice and Q&A.
Please note: This course does not include training on video and audio editing software.