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Nabiha Ahmed


Nabiha recommends a placement to all current students, as it is great exposure and you learn a lot about the industry.

Why did you decide to do a placement while at City, University of London?

It would give me exposure to real projects with real constraints. I would collaborate with bigger teams and would have more pressure to perform and learn as compared to a coursework.

Where was your placement and what was your role?

I worked as a User Experience Consultant at Fluent Interaction. I would go to kick off meetings, did competitor analysis, expert reviews, wireframing, sketching, making functional prototypes, facilitated and observed lab based + guerrilla usability testing, wrote reports, helped in presenting to clients. I got exposed to the whole spectrum.

What has been the most important thing gained from your placement?

Communication skills, managing time and building relationships. I got better at research and how to handle difficult users.

What do you plan to do after graduating?

I'm still working part-time with Fluent Interaction and looking for a full-time job. The response has been great, I have been getting a lot of interviews.

Anything else about your placement you would like to add?

I would recommend all current students go forward with a work placement. It is great exposure and you learn a lot about the industry. Plus if you don't have UX work, it gives you a foot in the door. Recruiters and the professionals who interview me see me as a Junior UX designer rather than an Entry level one. You also get to talk about real projects rather than your coursework which gives you a better chance of landing the job.

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London EC1V 0HB

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City, University of London is an independent member institution of the University of London. Established by Royal Charter in 1836, the University of London consists of 18 independent member institutions with outstanding global reputations and several prestigious central academic bodies and activities.