Rewinr - Mobile Rewards Network
Rewinr is a mobile rewards ad network that aims to make mobile app advertising a rewarding rather than annoying experience.
Briefly explain your business/business concept and the problem it aims to solve:
Rewinr is a mobile rewards ad network that aims to make mobile app advertising a rewarding rather than annoying experience. We use the power of our propriety rewards and gamification model to induce positive attention and quality engagement opportunities for brands. Our solution also doubles up as a smart loyalty and monetisation tool for app owners whose main model of monetisation is dependent on advertisements.
How did you come up with this idea?
Prior to working on Rewinr, we used to provide marketing and technology consultancy to other startups that were looking to create apps. Whilst doing this, we realised that developing an app is actually the easy part but marketing and monetising it is where most start-ups fail. To solve that problem and help start-ups reach new audiences in a smarter and targeted way alongside monetising their apps, we came up with the idea of Rewinr.
What stage is your business currently at, and what are your plans moving forward?
- We have built the MVP and successfully carried out a demo at Techhub @ Google Campus and received some fantastic reviews.
- Our iOS SDK/App is in testing phase.
- Our campaign and analytical web portal is being improved upon based on feedback from our initial customers and it will be ready by the end of Aug 2016.
- We are scheduled to launch our beta version in Sep 2016.
- We are looking for accelerator/seed funding for a sustainable full product launch in April 2017
What do you feel are your three biggest successes with your business so far?
- Runner Up in i3 Centre’s Business Planning competition- May 2016
- Featured on the Seed and EIS Hour on Intelligent Crowd TV – June 2016
- Won 12 months of support at City Launch Lab – July 2016
How has being a student at City helped you to develop your idea?
I was one of the first cohorts to take the Entrepreneurship module when it was introduced as part of my Computer Science degree way back in in 2006. That set off a desire to setup my own business in me and it’s taken me some time to come full circle on finally taking the plunge. When I did decide to start exploring the start up scene, City university’s events were the first I attended. It’s location, resources and networking opportunities it offered made me even more determined to start my own tech company. In fact I met my co-founder at one of City’s events! Getting selected to be part of City Launch Lab and then being sponsored for the FFWD pre-accelerator have truly accelerated our product development and provided an excellent launch pad for our beta launch.
What one piece of advice would you give to aspiring entrepreneurial students at City?
If there is one piece of advice I can give, I would say share your idea in as many networking events as possible (can you spot the two pieces of advice there!) History is littered with claims and counter claims of who came up with the world’s biggest ideas but it’s the name of the person who made it a success that people remember, so don’t be the guy with the idea….aim to be the one who executes it into a fairy tale.
If you are seeking help or investment - let us know what you need to help your business grow?
We are looking for seed investment to help us launch the product in a sustainable way. Beyond that, we are looking for advisors with experience in the marketing and digital ads space to join our board.