1. Academic experts
  2. Research students
  3. Students
  4. Alumni
  5. Senior people at City
  6. Non-academic staff
  7. Honorary graduates


JulieMay is a high-end lingerie brand that uses top natural materials

Q. Briefly explain your business/business concept and the problem it aims to solve:

A. JulieMay is high-end lingerie brand that determined to bring the luxury design with the use of top natural materials to promote the high-quality wearing experience to all woman.

Q. How did you come up with this idea?

A. I started JulieMay when my mum gave birth to my little sister and I was trying to find a perfect shapewear for her post-pregnancy recovery. I discovered how difficult it was to find a product that is both comfortable to wear and also very attractive.

With our highly comfortable lingerie, women no longer need to compromise comfort for style as my mom had to do. We will always prioritize the use of comfortable materials and top quality.

Q. What stage is your business currently at, and what are your plans moving forward?

A. I have finished building our online store front. We will start our marketing plans and reach our target customers. We also are hoping to expand our collections.

Q. What do you feel are your three biggest successes with your business so far?

  • We were happy to be the overall winner and the best pitch for the InQUBEate pitching competition
  • We have been granted funding awards that can help us to develop our idea
  • After years of R&D, we are proud to be the first in the industry to make lingerie with our exclusive fashion technology.

Q. How has being a student at City helped you to develop your idea?

A. City University had offered an endorsement for me to become a Tier 1 Graduate Entrepreneur. The City Spark Team is very helpful and give me valuable advice for my Tier 1 application. The university endorsement also allows me to take my business idea to a concrete level.

Q. What one piece of advice would you give to aspiring entrepreneurial students at City?

A. If you have an idea but don’t know where to start, go to start-up events that allow you to meet professionals from different industries and receive very helpful advice on your ideas. You can also meet people who have the same passions as you. More generally, talk to different people about your idea and hear their opinions; then you are more likely to succeed with your idea.