Indulgent vegan food. Veggies that blow your mind.
Briefly explain your business/business concept and the problem it aims to solve:
Eat Chay cooks up veggies that blow your mind! We aim to change the negative perception that people have about vegan food by giving them indulgent plant-based food that will satisfy both meat eaters and vegans alike.
How did you come up with this idea?
We are not vegans ourselves. We simply want to eat less meat and more wholesome food. However, like many people, we got sick of the overpriced boring salads we could find on the high street. We decided to create our own food business to jazz up vegetables and put them in the spotlight!
What stage is your business currently at, and what are your plans moving forward?
We have tested our concept by catering to a couple of networking events around London. We are now about to launch our first food market stall.
What do you feel are your three biggest successes with your business so far?
Our first success would definitely be having people coming up to us telling us how good the food is or how they cannot believe there is no meat in it. It feels great when someone loves your product as much as you do!
The second success is getting to work at City Launch Lab. The support and connections we get from the community has been wonderful!
The third success is getting bloggers and passionate foodies talking about us! We don't just want to cook food, we also want to create a community around our food.
How was being a student at City helped you to develop your idea?
We received a lot of support from the Enterprise Department at City, University of London. Attending events such as the CityStarters Weekend was very helpful for us in getting a taste of understanding what it takes to get an idea off of the ground.Even though our initial business idea did not get selected for the CitySpark competition, we received great feedback that enabled us to improve the business concept. And lastly, we were offered hot desks at City Launch Lab!
What one piece of advice would you give to aspiring entrepreneurial students at City?
Get your idea out there, be your brand's biggest advocate! I was really shy about sharing my simple food business idea with people. I was too afraid of criticisms and judgement. However when you get your idea out there, all you get back is wonderful support and feedback. It will forever remain just an idea if you don't actively make it reality.
If you are seeking help or investment - let us know what you need to help your business grow?
We are seeking investment of £50,000 to open our first restaurant next year.