Jodie OrsbornCulture, Policy and Management
Jody, along with her fellow CPM-er Patrick Allen developed their business while at City.
Jody’s background is in music in Los Angeles (USA). She decided to move to London and take the MA CPM at City to learn more about the ‘business’ side of the arts. Whilst doing the MA Jody teamed up with a fellow MA CPM-er, Patrick Elliott, in a business plan competition for young entrepreneurs promoted by City University London, CitySpark. Jody and Patrick ended up winning CitySpark (MA CPM students have continually performed well in CitySpark finishing first and second in the previous two competitions).
They developed their idea and are still running their company today: "Our business, The Backscratchers, connects brands and agencies with creatives for projects. We have over 100 clients including Red Bull, Unilever and Virgin and have been backed by some of the top accelerators in the country including Springboard and BBC Worldwide Labs." The team has experience working across a broad range of creative industries disciplines in the UK, US and Singapore.