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Arts & Culture Series: Enterprise Spotlight

Top ten tips for how to make money from your writing

Want to make money from your writing? Follow publishing consultant Heather O’Connell’s top tips for becoming an authorpreneur…

by Emily Pedder
  1. Think like a publisher not a writer: stop thinking about the work and start thinking about the market for your work.
  2. Know what you want to achieve: to succeed you need to be clear about your aims. Do you want to publish for pleasure, become a best seller, or publish to further your existing business?
  3. Now find out what you need to do to achieve these aims.
  4. Examine your strengths and weaknesses. Understand which elements you can do and which you can’t. Then find experts who can help you fill in the gaps.
  5. Be realistic: set achievable goals and pace yourself.
  6. Build your platform to reach your target audience.
  7. Understand your USP. What is special/interesting about you? Why will people buy your book and not another one in the same genre/on the same subject?
  8. Know the market. Understand who will buy your book and get to know them.
  9. Know where your readers hang out – which social media do they use etc?
  10. Have fun!

About Heather: A Byte the book member, Heather has over twenty five years’ experience in book publishing and now runs a consultancy working with self-publishers and traditional publishers alike.

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