Taking a walk on the wild side of business
Brenna Boyle was working as a wildlife ranger in the Scottish Highlands before attending the Starting up in Business course at City, University of London. Brenna’s ambition was to make a successful business showing communities the diverse range of wildlife on their doorsteps.
“An average day as a wildlife ranger would involve guiding groups of visitors around stunning scenery and viewing species including Golden Eagles and Bottle-nosed Dolphins. But I left the Highlands and returned to London, driven by a desire to prove that the wildlife of London, whilst perhaps not as iconic or dramatic as that of Scotland, is abundant, diverse and fascinating.
“My goal was to set up a business delivering guided wildlife walks and nature discovery activities for groups of adults, families, communities and schools within London. And yes, lots of people thought I was nuts! I knew from previous experience that the wildlife of London really is surprising, rich and interesting, in that I had faith. What I didn’t have so much faith in was my ability to build and run a business. I had so many questions and doubts about everything from protecting my brand to tax, marketing, the law and hiring other people. My new business, Wild Capital, had officially begun before I enrolled on the course; it was very young but the website was operational, I was insured and I’d delivered a few programmes. However, I felt I was holding back on allowing the business to grow through uncertainty about how to proceed. My fear was that I would invest everything into the business and one day some scary bloke in a suit would appear and tell me I’d done something wrong and I owed thousands of pounds in fees or fines!
“I chose to undertake an introduction to business course in order to deal with my concerns, and go forwards in business confidently. I did quite a lot of research into different options before settling on the Starting Up in Business course at City. The course was very appealing as it covered a wide array of business topics, but with a total duration of 20 hours over 10 weeks there was time to delve into each topic, rather than just scratch the surface. There was a choice of doing the course on either a Tuesday or a Thursday night, so I was able to select the night that most suited my schedule.
“The course itself was a mixture of taught material delivered with PowerPoint presentations (all the slides were uploaded to an accessible website in advance of the class so you could print them and make notes on the hand-outs), class activities such as working in groups to review existing businesses and personal work done in our own time which cumulated in writing a full business plan that was read and reviewed. Kulan Mills, who delivered the course was extremely knowledgeable and helpful; you really felt you could ask him anything. Kulan obviously has a great deal of experience with a wide range of businesses. He would tell us anecdotes from his own experiences, which were insightful and interesting. Kulan took interest in everyone in the class; he made himself available before and after the sessions to answer questions and discuss ideas. He also put students in touch with people from his extensive network of useful contacts; I had a very helpful meeting with the manager of an outdoor activity centre, instigated through Kulan.
“Several of the students, myself included, already knew what type of business we wanted to develop. Others knew they wanted to run a business but weren’t yet sure what kind. The course was very suitable for both groups of students, with many ideas thrown up for those looking to create a new service or product. For all these reasons and more, studying at City was a great experience. The nice coffee shop and free WiFi were also very welcome!
“Since completing the course at City I have had the confidence to expand my business; I now work with both local councils and London based charities, providing wildlife discovery activities for communities. The numbers of new private bookings for adult wildlife walks and family adventures are increasing all the time, and I’m now looking at rolling out a selection of programmes for schools.
“I wouldn’t hesitate to enrol on another course at City. Perhaps further down the line I’ll a need a course to develop my skills as the director of an expanding company!”