BBC targets 50:50 split in male and female experts after City research highlights imbalance
Professor Lis Howell began monitoring the number of women on news programmes in 2013
The BBC is aiming to have an equal split of male and female experts on its news programmes, after City research highlighted imbalance across major UK broadcasters.
Professor Lis Howell has been monitoring the number of men and women used as contributors on television and radio news shows since 2013, with men consistently outweighing women across the board.
Now the BBC has set itself a target of achieving a 50:50 ratio of male to female experts in its news, current affairs and topical programmes by April 2019.
She said: “We have been surveying women experts on flagship news programmes since 2013 and have seen the ratio shift from nearly five men to every woman, to three men to every women and we hope out next figures, to be released in June 2018, will show an even greater improvement. It started slowly at first but now people are realising that change can happen. It’s brilliant to see the BBC embracing this.”
Professor Howell will reveal new results from her research at the 2018 Women on Air conference, to be held at City on Thursday 14th June.
'Incredibly valuable research'
Speaking at the previous Women on Air conference in 2016, Fran Unsworth, now BBC Director of News, praised Professor Howell’s ongoing research.
“I want to thank Professor Lis Howell for the incredibly valuable research,” she told the event, which brought together senior editors from the BBC, Channel 4, ITV, Channel 5 and Sky.
“There is obviously a lot we can do, should do and will be doing.”
The BBC said its new initiative would build on the success of a grassroots project which has recently improved the balance of experts on many of the BBC’s news programmes.
Outside Source, broadcast on the BBC News Channel and BBC World News, adopted a system of self-monitoring in January 2017 and by April last year had achieved a 50:50 gender split.
This has led to other teams at the BBC following suit, with more than 80 programmes from across the BBC – including The One Show and BBC News at Ten – now taking part in the corporation’s 50:50 challenge.
Professor Suzanne Franks, Head of the Department of Journalism at City, said: “The City research on expert women in broadcast news has been seminal in drawing attention to this issue and initiating new practice. It is fantastic to see that this has been recognised by broadcasters and has led to noticeable change in the frequency with which women appear as experts.”