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Safer cycling

City entrepreneur Luca Amaduzzi hopes to help reduce cycling-related deaths with the help of his invention WingLights, which are direction indicators for bicycles that attach onto the rider’s handlebars with the aim of making cyclists more visible to motorists.

by City Press Office (General enquiries)

Nine cyclists were killed on London’s roads last year. It is a sobering figure but one which another City entrepreneur hopes to help reduce. Luca Amaduzzi (MSc Innovation, Creativity and Leadership, 2013) founded CYCL in 2015, alongside business partner Agostino Stilli, a robotics PhD student from King’s College London. Together they invented WingLights, which are direction indicators for bicycles that attach onto the rider’s handlebars with the aim of making cyclists more visible to motorists.

WingLights have made a fantastic start. Earlier this year, they successfully pitched their product on BBC’s Dragon’s Den, securing £45,000 funding from Moonpig.com founder Nick Jenkins.

Currently CYCL have two versions of their product: WingLights Fixed, which are permanently attached to the bike and WingLights Mag, which are magnetically removable from the handlebars. Both versions are activated by tapping them and flash at the same frequency as a car’s indicators, making it easier for drivers to see cyclists.

Luca came up with the idea of WingLights after feeling unsafe cycling around London. He says they are designed to give cyclists (and motorists) extra peace of mind.

WingLights support safe cycling by ensuring that cyclists can be seen, especially when changing lanes or at roundabouts. They aren’t a substitute for being aware and alert but are intended as an extra support.

Luca says that he still applies what he learned during his time at City to his work at CYCL. “My Masters at City was really useful, it fostered a strong sense of innovation, developed my entrepreneurial skills and taught me how to solve problems creatively. I found these skills invaluable when I was finding the right suppliers and manufacturers and bringing the product to market.”

During his time at City, Luca took part in several CitySpark competitions. He also spent time in the City Launch Lab and won £10,000 worth of funding in the 2016 Santander Universities Enterprise competition. He says:

I enjoyed working in the Lab, meeting, working and interacting with other entrepreneurs. The mentoring and useful introductions from all the networking events really helped me in the early stages.

Luca also says that CYCL have seen real benefits from winning Dragon’s Den and have found working with mentor Nick Jenkins, who holds a 12.5 per cent share in the company, particularly helpful. “He opens doors,” says Luca. “If Nick talks about WingLights and why they are important, people sit up and listen.”


Amy Ripley is a Senior Communications Officer for Cass Business School. She trained as a journalist at the University of
Technology Sydney and has freelanced for the Sydney Morning Herald, The Daily Telegraph and BBC World Service.

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