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CityGo crowned winner of CityStarters weekend

Students pitched their ideas and learnt about starting a business at the weekend event


CityGo, a travel essentials kit aimed at tourists and students, was named the winning business idea at the CityStarters weekend. More than 100 students attended the weekend event, where they learnt about starting a business, received coaching and mentoring and pitched their business ideas to judges.

During the event the students formed 15 teams, each with a separate business idea that they would work on together over the weekend. In their teams, the students learnt how to create business and marketing plans and then pitch the idea with help from mentors and four visiting entrepreneur speakers. Previous CityStarters winners also returned to speak to the students.

Organiser of the event and Head of Entrepreneurship Programmes at City, Aurore Hochard said there was a “great atmosphere” at the event, with the attending students leaving “exhausted, but happy to have learnt so much.”

Aurore said:

I am really excited about the event and how hardworking and entrepreneurial students were throughout the weekend. We heard some brilliant business ideas and I am looking forward to seeing how the teams will progress throughout the year.
Aurore Hochard, Head of Entrepreneurship Programmes

The four winning teams took home cash prizes, sponsored by the Santander Universities fund.

Meet the winners

First place - Citygo

CityGoChayo Tantivasin (MSc, Entrepreneurship), Patcharaphol Achariyasilp (MSc, Entrepreneurship), Vadik Kamaryan (MSc, Entrepreneurship), Tsz Wing Liu (MSc, Entrepreneurship), Cheng En Chi (MSc, Management) and Chia Hsiang (MSc, Finance).

CityGo addresses the emotional and economic needs of international travellers. It aims to help clients decrease stress and increase productivity by helping them manage their time more effectively. CityGo is a box that includes a prepaid sim card, a travel card and a city guidebook that travellers can order and receive before departing on their trip.

The idea came from Chayo, Petch and Vadim’s work together on the MSc Entrepreneuship course. Through their discussions as a team, they realised they all faced the same issues when coming to the UK as international students. Chayo said:

I have always wanted to be an entrepreneur. After working on the idea for a few days, I couldn’t stop thinking about it. I decided to take part in the CityStarters weekend to meet new people and gain some constructive feedback about the idea from mentors and entrepreneurs.

Chayo said the feedback they had from mentors was “invaluable”, helping to broaden the team’s perspective. “I’m really happy to have won – it’s testament to the idea and will act as a driving force to help us turn it into a reality.”

Second place - The Oven

The OvenMiguel Ortis-Menendez (MSc, Finance), Dominic Graham (MBA), Prasana Murthi (MBA), Catherine Darlington (MBA), Magnus Bjelland (MSc, Innovation), Aubry Dibas Franck (MSc, Entrepreneurship), Ilya Melkumov (Economy and Accounting).

The Oven is a physical street food market with a twist - a place where restaurant startups can prove, refine and scale their concept.

Miguel set up a food market in Mexico and came up with the idea for The Oven after noticing the struggle new restauranteurs face when they open a new business. He decided to use the same model, turning it into a learning environment while reducing costs and risk for the startups.

Miguel said the CityStarters weekend was a great learning experience.

My teammates and I had a great time and we learned a lot from the mentors and from ourselves. Coming from different backgrounds definitely helped us consolidate the idea into a solid business plan.

Third place - RememberWhen

Dana Shapiro (Masters in Creativity, Innovation and Leadership), Wassim Dardari (Masters in Innovation, Creativity and Leadership), George Quentin (Computer Games Technology), Andreas Lake (MBA), Gianmarco Lombardi (MBA) and Tayseer Hadi (Culture Policy and Management).RememberWhen

RememberWhen is a place where content creators, for example writers, can connect with people who have stories to tell, to document memories for future generations. Once the two parties have connected via the RememberWhen website, they can get together for the writer to conduct an interview and produce a short story for the individual to share with their families.

Team leader, Dana Shapiro (Masters in Innovation, Creativity and Leadership) said: “After my grandmother died, I wished that I had captured her stories so that I could remind myself of them and return to them as memories. A lot of the information about the culture and values of our family has been partially lost with her passing away.”

Dana said she decided to take part in the weekend to find out more about start-ups. “I wasn’t sure whether I wanted to get involved in entrepreneurship and thought the weekend would be a good way to figure out if I like the atmosphere.”

I loved the weekend. My team was exceptional and we worked together really well. It was great to meet such a diverse group of people, to have the opportunity to work with students from different disciplines across City and to have mentors from a variety of backgrounds with so much experience. The weekend was hugely empowering and made me feel like starting our own business was possible.
Dana Shapiro

Fourth place  - Wooland

WoolandEdoardo Faini (MSc Entrepreneurship), Umang Shankar (MBA), David Bull (MBA), David Harris (Business Studies).

Wooland is a coaching service for local independent artists like musicians, painters and poets. The aim is to help them develop entrepreneurial, managerial and sustainability skills so that they can commercialise their art.

Edoardo Faini came up with the idea because he wanted to use his business management skills to help new artists.

“Nowadays the industry is so focused on growing individual artists that they forget to develop the local art scene where these artists come from. I wanted to use my skills learned at Cass, to help independent artists to treat their art as sustainable businesses and become ‘artist-entrepreneurs’.”

I really enjoyed the weekend as a whole and I learned lots. Firstly, I learnt that the process of creating a startup is truly fun – it’s what I see myself doing in the future. Winning a prize and talking to entrepreneurs convinced me that I have the potential and capability to make a business a success.
Edoardo Faini

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