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City Unrulyversity founder named Woman of the Year

Sarah Wood, founder of Unruly and City Unrulyversity has won a top business award


Founder of Unruly, honorary graduate of City and co-founder of City Unrulyversity Sarah Wood, has been named business woman of the year. The prestigious titled was awarded by Veuve Clicquot in recognition of her continued success and status as a female role model.

Sarah co-founded and is now co-CEO of video ad tech company Unruly. The company helps brands get their ads watched, tracked and shared online. Famous campaigns include Dove’s Real Beauty Sketches – the most viewed online video ad of all time - and Evian’s Roller Babies. Since Sarah set up Unruly in 2006 with her partners Scott Button and Matthew Cooke it has grown to a company with more than 200 staff across the world. They sold the company to News Corp last year for £58 million.

In collaboration with City, Sarah set up City Unrulyversity, a free pop-up University to inspire the next generation of Tech City entrepreneurs. City Unrulyversity pops up every Wednesday, providing expertise from leading City academics and Tech City entrepreneurs. The interactive sessions allow attendees to share knowledge, discuss ideas, alongside hearing from academics about the latest research.

Professor Caroline Wiertz, Associate Dean for Entrepreneurship and co-founder of City Unrulyversity said:

Sarah received this award in recognition as a Tech City ambassador and female role model, and it’s hugely deserved. She is extremely generous with her time and regularly gives talks related to marketing and entrepreneurship at Cass and does a great job inspiring our students. From all of us: massive congratulations.

Sarah Wood received an honorary doctorate of science during graduations this year at Cass Business School in recognition of her outstanding entrepreneurial leadership and commitment to education in technology.

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