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News from City, University of London

Cooking up a storm

Cass alumni launch homemade takeaway service

Three Cass Business School alumni have launched a new takeaway service called Eatro.

Eatro is an online marketplace for homemade food. It connects home chefs with people in the neighbourhood who are looking for a takeaway meal.

The founders, Bar Segal, Daniel Kaplansky, and Zifeng Wei were inspired by their days as Masters' students at Cass. Dispirited by mass-produced chain offerings, they decided to cook for and with friends. This led them to think of all the other people in London who might feel the same.

Daniel Kaplansky says: "As a keen foodie, I want a healthy and delicious alternative to mass-produced fast food! I had heard of food sharing projects in Europe so decided to look into the market for my dissertation. Once I saw that there was an appetite for this, (a site in The Netherlands - - shared 70,000 meals last year), I knew we had to go for it here in London!"

In addition the Eatro team were one of the second place prize winners in the first round of City University London's CitySpark competition. CitySpark is a business plan competition that takes entrants from idea to implementation stage over the course of the academic year.


Student enterprise manager at City, Ben Mumby-Croft said:

"I'm delighted to see Daniel and his team get their new venture off the ground. It's especially gratifying given the idea has come through our internal student enterprise competition, CitySpark. We're passionate about supporting student entrepreneurs and start-ups at City and will be doing everything we can to help the Eatro team over the coming months."

That support includes free desk space at The Hangout, specialist user-experience consultancy via the City Interaction Lab and a dedicated CitySpark business mentor to help the business evolve and grow.

Eatro's launch has not gone unnoticed. Read more about them in The Financial Times, Evening Standard and Made in Shoreditch.

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