Eureka! Coffee shops and Google
City Unrulyversity kicked off a new term with a packed clubhouse at Unruly HQ this week. Over 60 guests attended the panel session: Where do entrepreneurial ideas come from and how do you know you are on to a good one?
There was a lively discussion that covered themes including the science of idea generation, inspiring environments, themes of originality and identifying need.
The advice for the entrepreneurs present included:
- Stimulate your Superior Anterior Temporal Gyrus! Scientists have identified this part of your brain, just above your right ear, lights up with electrical activity when you have a 'eureka!' moment
- Perhaps there are no more new ideas - just different ways to put them together or present them. It's the combination of things which is new
- Give away your ideas to others; it makes room for new ones. If you keep them to yourself you tend to think of fewer
- Search for ideas through observation of others, as well as in your own life. Your smartphone can wait - grab a coffee and take the time to look around
- Speak to people who are different to you, creativity thrives on diversity
- The internet is a wonderful place and computers are now being developed which can put things together to create new ideas
- Don't throw away ideas, keep them. It might be that the right time hasn't come yet, but a few years later, technology and/or consumers have evolved and your "old" idea could finally fly.
- Sarah Wood - COO and Co-Founder, Unruly
- Russell Hall - Co-Founder taxi app Hailo
- Kam Star - Chief Play Officer at Playgen and Founder, Digital Shoreditch
- Simon Roberts - Business anthropologist
- Neil Maiden - Professor of Systems Engineering at City University London
City Unrulyversity pops up every Wednesday from 6-8pm just off Brick Lane in the heart of Tech City. Next week's session How to build a strong business model in times of uncertainty is with Leo Castellanos.
Leo is the Incubation and New Ventures Manager at City and oversees the University's incubation space, The Hangout. A graduate of the Cass MBA, Leo is passionate about entrepreneurship and innovation. He describes himself as an Investment Director, Acceleration Guy and Cross-Atlantic Entrepreneur.