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Start Me Up: Digital Shoreditch comes to City University London

Sessions on 23rd May will help young creatives in the digital and entrepreneurial heart of London.
by John Stevenson

Digital Shoreditch is teaming up with City University London to offer the next generation of creative talents the chance to learn from leading players in the industry. The 'Start Me Up' sessions are designed to help the well-established festival engage 18 to 24-year-olds, alongside its core audience of business and technology innovators. 

GamesThese special festival sessions will take place on Thursday 23rd May at the University in St John Street, Clerkenwell. Among the speakers will be Marcus Lilley of global social media agency and James Eder, founder of online start-up

There will also be leaders from the worlds of design, publishing and the arts. Mr Bobby Nayyar, a Research Fellow in the Department of Creative Practice & Enterprise at City University London will introduce the morning session which will focus on unlocking potential:

"We will be exploring ways of involving young people from all backgrounds in Britain's innovative digital industries. There are many paths, besides starting your own business or being a 'tech wizard', which can set you on an entrepreneurial journey. We'll explore ideas for getting involved and hear from pioneers of the new creative and digital age".

The afternoon sessions will focus on how to turn ideas into reality. There will be insider tips on how to make a good start and suggestions of ways to amplify an individual's unique talents. Attendees will be able to hear from George Aliferis of video 'promo' experts Thinktallfilms and Peter Buckley, Global Digital Director of award-winning publisher DK Books.

nullThe speakers will deliver solid advice on approaching social networks, crafts, storytelling and finding focus. City's Enterprise Education Manager, Ben Mumby-Croft will anchor these sessions.

He said:"The Enterprise Education team supports the rapidly-growing culture of enterprise and innovation in and around City by educating and inspiring the next generation of enterprising graduates and global entrepreneurs. The Start Me Up event offers young people from all over London incredible access to established leaders in the industry who are ready to share their insights and advice."

City University London is a Platinum Sponsor of Digital Shoreditch, which runs from 20th to 31st May, continuing a two-year association with the festival. Other City-led events taking place include a lecture on brands by Cass academics at Unruly, Brick Lane, on Wednesday 24th May. This free evening session will give a taste of City Unrulyversity, the highly successful weekly pop-up university in Tech City, developed with Unruly.

Professor Paul Curran, Vice-Chancellor of City University London, said: 

"City's involvement with Digital Shoreditch this year reflects our commitment to academic excellence and focus on business and the professions which extend beyond the boundaries of digital business to encompass the arts, publishing and design."

The research of City academics will be on display throughout the two-week festival at the free Great Digital Exhibition in Shoreditch Town Hall's cavernous basement. 

Professor Jo Wood of the School of Informatics' giCentre is an expert in visual analytics and mapping. He will display for the first time his "We are the City" installation, developed in conjunction with the Museum of London and Transport for London. He will use in-room motion detectors to build observer participation with a kinematic sculpture, linked to real time data from the London Cycle Hire Scheme. Exhibition visitors will find they can play visually with the electronic signature of millions of bicycle journeys mapped across London and use their bodies to alter both the digital form and their physical sense of place.

Students from City's Department of Journalism will be helping to produce daily news items about Digital Shoreditch, in partnership with festival organisers and local publisher Tech City Insider. Stories and interviews will appear across websites including the Journalism team's own student-managed hyperlocal news site.

For more information on Tech City, please click here.


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