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City postgraduate cheers up Londoners with underground art campaign

A Masters in Innovation, Creativity and Leadership (MICL) student at City has co-founded Smile for London.
by Luke Nava

Jo Kotas, a part-time Masters in Innovation, Creativity and Leadership (MICL) student at City University London, has co-founded Smile for London - an exciting new initiative that aims to brighten the London commute.

Smile for London is taking place between 17 and 28 January 2011. It hopes to beat the January blues with a showcase of film, art and animation, displayed on digital platform screens in underground stations during the rush hour.

The campaign has been a year in development and was founded from a desire to promote young talent as well as introduce diverse forms of creativity to public spaces.

Jo and her co-founder, Alex Stevens, said: “We want to celebrate the creative talents of our city and at the same brighten the journeys of London’s commuters. Our ambition is to send people to work with a smile and gather as much support for the campaign as we can.”

One commuter told The Evening Standard: “The screens are really cool. More art on the Tube cheers me up.”

The MICL was launched by City’s Centre for Creativity in Professional Practice in September 2010. It offers a unique opportunity for professionals from a wide array of backgrounds to study innovation, creativity and leadership from a fully rounded, interdisciplinary perspective, learning from leaders in numerous disciplines.

“Smile for London is the type of project that we hope to inspire more of through the MICL. The course gives innovation leaders such as Jo all of the skills needed to turn ideas into action.”

Professor Neil Maiden, Head of the Centre for Creativity in Professional Practice, City University London

Please visit www.smileforlondon.com for full details of the artists programme and station locations.

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