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Cass to advise government employee engagement

Government invites Cass as main academic representative on key task force.
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Cass Business School have been invited by the government to join a new independent Employee Engagement Task Force which aims to develop and share good practice, generate debate and offer support for organisations interested in learning about engagement.

Cass's involvement in this project is being lead by Associate Dean for MBA Programmes & Professor of Strategic Human Resource Management, Veronica Hope-Hailey, who was at 10 Downing Street this week for the official launch event with the Prime Minister, Business Minister Edward Davey and members of the task force.

This new initiative was created following the 2009 'Engaging for Success' report, which was authored by David Macleod and Nita Clarke, the chairs of this new task force. The report found a number of examples of private sector organisations harnessing employee engagement approaches to help them grow.

The task force is heavily industry led with HR Directors and senior managers from a number of FTSE 100 companies and major public sector organisations including: BAE, British Gas, BT, CIPD, CBI, Lloyds, Marks & Spencer Virgin, Sainsbury's, TUC and Thomson Reuters.

Prime Minister David Cameron said: "This taskforce has my full support because I know that it will work to bring together two of my government's top priorities - delivering sustainable growth across the UK, and coming up with new approaches to help people improve their wellbeing.

"I think the public and private sectors can learn a lot from each other. This initiative fits well with our agenda of devolved power and authority and shows how effective companies can be when they feel empowered. I am delighted that the Employment Engagement Taskforce has come together to develop practical ways to help all employers learn from the best, to break down barriers to engagement and to raise the profile of this whole agenda."

Professor Hope-Hailey said: "It is a great tribute to the work that Cass has carried out in this area that we have been chosen as the sole academic representatives on this key task force. The government are turning to organisations that have proven track-records of successful employee engagement to deliver these recommendations which is a very positive development.

"Cass is able to bring wealth of industry knowledge and theory to bear on this topic and I am confident that this mix will produce an extremely practical and worthwhile set of recommendations."

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